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Marketing Internship Opportunity

vor 2 Monaten


Köln, Nordrhein-Westfalen, Deutschland Barilla Group Vollzeit

About Barilla Group

Barilla is a renowned global food enterprise with deep Italian heritage, established in 1877 in Parma. Today, it operates in over 100 countries, leading the market in pasta and ready-made sauces across continental Europe, crispbread in Scandinavia, and baked goods in Italy. The Barilla Group is celebrated worldwide for its commitment to exceptional food quality.

Our collective mission is encapsulated in the phrase 'The Joy of Food for a Better Life' , which reflects our dedication to providing delicious, enjoyable, and balanced products made from carefully selected ingredients sourced from responsible supply chains.

Are you passionate about pasta, pesto, and crispbread? Do you aspire to contribute innovative ideas, develop marketing concepts, and gain substantial experience in the marketing field? If so, consider this:

Internship in Consumer/Category Marketing (6 months)

In this position, you will play a crucial role in executing marketing strategies and product launches within the German market. You will consistently monitor key performance indicators (KPIs) and assess the effectiveness of marketing initiatives, analyzing market data to derive strategic insights. Budget oversight will also be a significant aspect of your responsibilities.

Key Responsibilities:

Assist the marketing team with ongoing projects and daily operations to enhance the Barilla and/or Wasa brands strategically. Take ownership of specific tasks within projects, including digital design, social media management, and competitive analysis. Collaborate and coordinate with regional marketing teams. Track consumer trends to identify opportunities for new product development. Actively engage in the launch of new products and promotional campaigns. Analyze and interpret market data to evaluate category performance strategically. Prepare presentations that blend creative and analytical perspectives.

Your Profile:

Completed Bachelor's degree in Business, Communications, or a related field, preferably with a focus on Marketing, and seeking an internship during your gap year or while pursuing a Master's degree. Initial experience in the FMCG sector is advantageous. Strong analytical and conceptual skills. Natural inclination towards strategic and innovative thinking, coupled with a goal-oriented work ethic. Proficient in MS Office applications (Excel, PowerPoint). Excellent communication skills in both German and English.

Our Offer:

Competitive compensation – You will receive a monthly salary of €2,151.00 (gross), applicable even for mandatory internships. Access to freshly prepared pasta, crispbread, fruits, and beverages, along with discounts on our product range. Attractive sports programs with UrbanSportsClub, partially funded by us. A supportive, open-minded team and an active intern community. Opportunities for personal growth through our award-winning learning and development initiatives. Participation in regional diversity and inclusion projects.

If you are ready to embrace the challenges we offer, we encourage you to submit your application through our designated system.

Barilla is an equal opportunity employer.

We are committed to fostering a workplace free from discrimination and harassment, ensuring equal employment opportunities for all candidates and employees, regardless of race, color, religion, gender, national origin, age, disability, or any other classification protected by law.