Internship in Marketing Strategy
vor 4 Wochen
About Barilla Group
Barilla is a renowned global food corporation with deep Italian heritage, established in 1877 in Parma. Today, it operates in over 100 countries, holding a leading position in pasta and ready-made sauces across continental Europe, crispbread in Scandinavia, and baked goods in Italy. The Barilla Group is celebrated worldwide for its commitment to exceptional food quality.
Our mission is unified under the banner of "The Joy of Food for a Better Life" , which reflects our dedication to providing delicious, enjoyable, and balanced products made from carefully selected ingredients sourced from responsible supply chains.
Are you passionate about pasta, pesto, and crispbread? Do you want to contribute innovative ideas, develop marketing concepts, and gain substantial knowledge in the field? If so, consider this opportunity:
Internship in Consumer/Category Marketing (6 months)
In this role, you will play a crucial part in executing marketing strategies and product launches in the German market. You will consistently monitor key performance indicators (KPIs) and assess the effectiveness of marketing initiatives, analyzing market data to derive strategic insights. Budget oversight will also be a significant aspect of your responsibilities.
Key Responsibilities:
- Assist the marketing team with ongoing projects and daily operations to enhance the Barilla and/or Wasa brands strategically.
- Take ownership of specific tasks within projects, including internet design, social media engagement, and competitions.
- Collaborate and coordinate with regional marketing teams.
- Monitor consumer trends to discover new concepts for product innovation.
- Actively engage in the launch of new products and promotional campaigns.
- Analyze and interpret market data to evaluate category performance strategically.
- Develop presentations that integrate both creative and analytical perspectives.
Your Profile:
- A completed Bachelor's degree in Business, Communications, or a related field, ideally with a focus on Marketing, and seeking an internship during your gap year or while pursuing a Master's degree.
- Initial practical experience in the fast-moving consumer goods (FMCG) sector is advantageous.
- Strong analytical and conceptual skills.
- Strategic and innovative thinking, with a goal-oriented approach.
- Proficiency in MS Office applications (Excel, PowerPoint).
- Excellent communication skills in both German and English.
Our Offer:
- Equal remuneration for equal work – a monthly salary of €2,151.00 (gross), even for mandatory internships.
- Regularly prepared fresh pasta, crispbread, fruits, and beverages, along with discounts on our product range.
- Attractive sports offerings through UrbanSportsClub with partial reimbursement from us.
- A supportive, open-minded team and an active intern community.
- Opportunities for growth through our award-winning learning and development programs.
- Participation in regional diversity and inclusion initiatives.
Barilla is an equal opportunity employer.
We are committed to prohibiting discrimination and harassment of any kind, ensuring equal employment opportunities for all candidates regardless of race, color, religion, gender, national origin, age, disability, or any other classification protected by law.
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