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Lead Content Strategist for D2C Supplement Brand

vor 2 Monaten

Hamburg, Hamburg, Deutschland OPTI Vollzeit

Senior Content Manager at OPTI me

OPTI me is an innovative startup focused on natural supplements tailored for women, dedicated to enhancing their daily wellness. Our flagship offering, 'balance me', is designed to harmonize the female cycle using a blend of naturopathic principles and cutting-edge German technology. As a single-product brand, we have successfully introduced 'balance me' and are already achieving impressive monthly revenue.

Our products leverage the state-of-the-art TINYsphere technology, which ensures superior bioavailability of ingredients, leading to quicker and more effective absorption by the body. This results in enhanced efficacy and tolerability of our offerings. Our collaboration with TINY Technologies GmbH allows us to access exceptional, scientifically validated advancements in the supplement sector and potentially other domains such as cosmetics.

Your Responsibilities:

In the role of Senior Content Manager, you will be pivotal in shaping our content strategy, overseeing its creation and execution. You will amplify the presence of 'balance me' through innovative campaigns, ensuring widespread awareness of our natural solutions.

Key Duties
  • Formulating and executing a holistic content strategy for OPTI me
  • Producing high-quality content across diverse platforms, including social media, blogs, newsletters, and the company website, with support from a content creator
  • Enhancing brand identity through compelling content and storytelling
  • Overseeing social media channels, including campaign planning, community management, and engagement tactics
  • Partnering with influencers and collaborators to broaden reach and fortify brand visibility
  • Assisting in the creative design and execution of advertisements in conjunction with the marketing team
  • Evaluating content performance and refining strategies based on analytics and key performance indicators
  • Fostering and expanding the community through ongoing interaction and engagement
  • Potentially building and leading a content team
Qualifications
  • Strong creativity and an acute awareness of trends and audience-centric content
  • Experience in content creation and management, preferably within a startup or e-commerce setting
  • Demonstrated expertise in social media management and community engagement
  • Knowledge of performance marketing, particularly in relation to social media advertising
  • Proficiency in video and image editing, ideally using tools like Canva
  • Familiarity with digital media and tools, with a willingness to incorporate AI in content development
  • Exceptional written and verbal communication abilities
  • Capability to independently manage projects and adhere to deadlines
  • Proactive approach and readiness to undertake various tasks in a dynamic environment
  • Experience collaborating with influencers and external partners
Benefits
  • A significant role in a thriving and expanding organization
  • A professional yet flexible environment with experts across various fields
  • The chance to shape and advance the OPTI me brand
  • Collaboration within a motivated and creative team
  • Competitive compensation linked to the company's performance
  • A dynamic workplace with flat hierarchies and swift decision-making processes
  • Flexibility in work arrangements, including remote work options

If you believe you align with our vision, we welcome your application.