Brand Experience Strategist

vor 4 Wochen

Hamburg, Hamburg, Deutschland ahead Vollzeit
Brand Activation Lead

We are seeking a talented Brand Activation Lead to drive the evolution of our brand and create meaningful, long-lasting influence.

Key Responsibilities
  • Brand Activation Strategy: Develop and execute unique offline activation strategies, focusing on events, partnerships, and samplings to build emotional connections with consumers and amplify brand awareness across markets.
  • Event & Live Marketing Execution: Spearhead memorable and engaging live activations, ensuring all experiences resonate deeply with consumers and set the brand apart from competitors. Collaborate with internal teams to integrate activations into broader campaigns for maximum impact.
  • Strategic Partnerships: Establish and manage partnerships with top-tier influencers, media, and organizations to enhance brand visibility and create authentic collaborations that drive consumer loyalty and trust.
  • Performance Analysis & Optimization: Continuously analyze the impact of brand activations and events, using data to refine strategies, maximize engagement, and drive results. Ensure each activation contributes to long-term brand growth and differentiation.
  • Cross-Functional Leadership: Coordinate closely with marketing, product, and sales teams to ensure consistency and alignment between offline activations and the overall brand strategy. Ensure that activations are smoothly executed across all markets.
  • Market Research & Trend Adaptation: Stay ahead of cultural and industry trends, continuously adjusting activation strategies to stay relevant. Conduct research on local markets and consumer behavior to tailor events and partnerships for maximum resonance.
  • Global Brand Expansion: As the Brand Activation Lead, you will play a key role in expanding the brand's presence internationally, ensuring that activations are culturally relevant and impactful for both current and future customers.
  • Creative Innovation: Continuously explore and develop new offline touchpoints to engage consumers in innovative ways, keeping the brand at the forefront of experiential marketing trends.
Requirements
  • Proven Brand Activation Expertise: 5+ years of experience in brand activation or live marketing within fast-paced environments, preferably in sectors like FMCG, food & beverage, or consumer goods.
  • Creative & Strategic Thinker: Expertise in developing emotionally engaging brand activations that resonate with consumers and drive both awareness and growth.
  • Offline Marketing Success: A strong track record of delivering impactful offline marketing campaigns, including events, trade shows, and experiential activations.
  • Leadership & Team Collaboration: Experience leading teams and working cross-functionally with marketing, product, sales, and external partners to execute seamless activations.
  • Passion for Brand Building: A deep understanding of brand development with a focus on live experiences and creating differentiated, memorable moments.
  • Cultural & Trend Awareness: Ability to identify and leverage cultural moments and market trends to ensure activations remain fresh, relevant, and engaging.
  • Results-Driven Approach: A strong focus on ROI and performance, ensuring that all activations are data-driven and contribute to long-term brand success.
What We Offer
  • A dynamic and international team with a passion for innovation and growth.
  • A steep learning curve and opportunities for professional development.
  • A comprehensive benefits package, including a MacBook, merch, snacks, and drinks.
  • The possibility of home office (2 days a week) and flexible working hours.
  • Regular team offsites and social events.

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