Data-Driven Tracking Specialist
vor 2 Wochen
About YOU is a leading online fashion retailer, dedicated to providing a personalized and inspiring shopping experience for our customers through both mobile and web platforms.
Our Marketing Technology team plays a crucial role in enabling the success of ABOUT YOU's online marketing efforts. We manage over 30 marketing channels across multiple countries by automating processes and overseeing external marketing tools. The Tracking team, a vital part of this department, ensures accurate data collection and analysis through meticulous monitoring and automated checks.
Your Role as a Data-Driven Tracking SpecialistAs a Data-Driven Tracking Specialist, you will be responsible for the conception, implementation, and refinement of our entire tracking setup. This includes transitioning from a client-side to a server-side approach, ensuring data quality through rigorous Quality Assurance measures, and developing automated tests for our implementations.
- Mastering Analytics: You will serve as the primary point of contact for our Google Analytics 360 setup, maintaining both client- and server-side Google Tag Manager configurations, and overseeing custom tracking solutions within GCP.
- Data Visualization & Insights: You will leverage your expertise in tools like Looker Studio to build custom dashboards based on Google BigQuery data, providing valuable insights to drive strategic decision-making.
- Collaboration & Innovation: You will actively collaborate with departments such as Online Marketing, Marketing Intelligence, and Business Intelligence to spearhead web analytics projects. Your role will also involve driving initiatives to optimize consent rates and develop innovative strategies for compliance within the realm of data privacy.
We are seeking a highly analytical individual with a passion for data-driven problem solving. You possess a strong understanding of tracking principles, particularly Google Analytics and Google Tag Manager. Your technical skills include practical experience in JavaScript (TypeScript & Node) and SQL. You thrive in a collaborative environment and demonstrate excellent communication skills.
- Deep knowledge of Tracking methodologies, with a focus on Google Analytics and Google Tag Manager
- Proficiency in JavaScript (TypeScript & Node) and SQL
- Analytical mindset with a passion for data-driven solutions
- Commitment to quality and process orientation
- Creative problem-solving abilities and entrepreneurial spirit
- Excellent written and spoken English skills
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