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    {"title": "Senior Risk Management Officer", "content": "About Crypto Finance GroupCrypto Finance Group is a leading provider of digital asset solutions to institutional clients. As a subsidiary of Deutsche Börse Group, we offer a range of services including brokerage, custody, staking, infrastructure, and tokenisation solutions.As a Senior Risk Management...


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Crypto Brand Manager

vor 2 Monaten


Frankfurt am Main, Hessen, Deutschland CAIZ Vollzeit
About CAIZ

CAIZ is a pioneering company in the field of Islamic finance, leveraging blockchain technology to create a compliant financial ecosystem. Our mission is to provide a fair and easy access to ethical financial products and services, empowering individuals to build a strong financial future.

Job Summary

We are seeking an experienced Crypto Brand Manager to lead our efforts in building and enhancing our brand identity while increasing brand awareness. As a key member of our team, you will collaborate closely with all levels and departments to discern the unique aspects that set us apart in our industry and market.

Key Responsibilities
  • Brand Strategy Development: Shape and effectively communicate our company's vision and mission, ensuring alignment with the brand identity.
  • Marketing Campaigns: Translate brand elements, values, and guidelines into comprehensive plans and go-to-market strategies to drive brand success.
  • Creative Development: Take the lead in creative development efforts, aiming to inspire the target audience to take desired actions that align with the brand's objectives.
  • Performance Measurement: Prepare detailed performance specifications, cost and pricing parameters, market applications, and revenue estimates to support brand initiatives.
  • Market Research: Stay vigilant about market trends, conduct research on consumer markets, and closely monitor competitor activities to identify opportunities and challenges.
  • Brand Alignment: Continuously monitor both new and ongoing marketing and promotional activities, ensuring they align with the brand's core values and objectives.
  • Product Distribution: Keep a close eye on product distribution and consumer responses, making adjustments as needed to enhance brand positioning.
  • Growth Strategies: Develop innovative growth strategies that are in line with the brand's identity and goals.
Requirements
  • Experience: 3+ years of work experience in a Brand Manager role.
  • Knowledge: Knowledge or experience in Finance and/or Decentralized Finance and/or Cryptocurrency/Blockchain.
  • Strategic Planning: Proven ability to develop brand and marketing strategies and provide recommendations to senior management, demonstrating a track record of successful strategic planning.
  • Marketing Expertise: Experience in identifying target audiences and creating effective marketing campaigns that resonate with and engage the intended demographic.
  • Analytical Skills: Excellent knowledge of the overall marketing mix, including a deep understanding of product, price, place, and promotion considerations.
  • Data-Driven Approach: Possession of strong analytical skills complemented by a creative mindset, enabling the development of data-driven but imaginative marketing solutions.
  • Problem-Solving: Ability to strategize and solve problems, addressing challenges in brand and marketing efforts with a goal-oriented and proactive approach.
  • Communication Skills: Excellent communication and interpersonal skills, facilitating effective collaboration with team members, senior management, and external partners to convey the brand's message and objectives.

Language Requirements: Fluent in German and English.