Senior Digital Marketing Analyst
vor 4 Wochen
DocMorris is synonymous with innovative, customer-focused services and a diverse array of products in the realm of digital healthcare. Our offerings range from efficient appointment scheduling for online consultations via the TeleClinic telemedicine platform to expert pharmaceutical guidance and the provision of both prescription and over-the-counter medications, alongside health products from Germany's leading online pharmacy.
Additionally, we feature a marketplace that includes a wide selection of complementary healing and support supplies, as well as products in nutrition, beauty, and family care. This enables DocMorris to grant customers seamless access to comprehensive healthcare solutions all in one convenient location.
As a Senior Web Analyst Performance & Digital Marketing and E-Commerce (m/f/d), your role will involve leveraging various analytical tools utilized within our marketing divisions, including web tracking, marketing attribution, CRM systems, and advertising platforms. Your primary focus will be on analyzing and enhancing our performance across web and app platforms.
You will collaborate closely with specialized marketing teams to grasp their analytical and reporting requirements, translating these into technical tracking specifications while developing insightful decision reports that yield actionable insights.
- Collaborate with marketing teams to identify business objectives and reporting requirements.
- Create insightful decision reports that facilitate informed decision-making.
- Conduct in-depth analyses to reveal customer trends, patterns, and optimization opportunities within our data, enhancing marketing efficiency.
- Convert marketing needs into technical tracking specifications; partner with IT to refine our tracking infrastructure, ensuring robust tracking across all platforms and marketing channels.
- Stay informed about industry trends and best practices in analytics and performance tracking to maintain high data quality standards.
- As a member of the Marketing Intelligence team, drive data-informed decisions within the marketing organization and educate users on web analytics tools.
- Bachelor's degree in Business Informatics, Marketing, Business, Statistics, or a related discipline.
- Minimum of 3 years of proven experience as a Data or Web/App Analyst or in a comparable role.
- Strong familiarity with marketing tools such as Emarsys, Meta, and Google Ads.
- Ability to translate marketing analysis and reporting needs into technical tracking specifications.
- Understanding of current and emerging trends in user tracking and their implications for digital marketing.
- Exceptional analytical and problem-solving capabilities.
- Meticulous attention to detail and proficiency in handling large datasets.
- Effective communication skills to convey complex analyses and insights to non-technical stakeholders.
- Familiarity with our tool setup: Web tracking (GA4, including Firebase, GTM, sGTM), BI Tools (Looker, Tableau, Excel, SQL - BigQuery), Campaign tracking and attribution (Adjust, Exactag).
- Competitive salary for both permanent and temporary employees, along with fair compensation for internships.
- Company pension scheme with attractive employer contributions.
- 30 days of vacation.
- Opportunity to participate in the employee stock option program.
- Access to eLearning platforms such as LinkedIn Learning.
- Shopping discounts through Corporate Benefits.
Shaping healthcare together.
We look forward to receiving your application.
DocMorris is dedicated to providing customer-centric innovative services and a wide range of products in digital healthcare, ensuring easy access to comprehensive healthcare services.
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