Senior Digital Marketing Analyst

vor 4 Wochen


Berlin, Berlin, Deutschland DocMorris Vollzeit
POSITION SUMMARY

We are seeking a Senior Web Analyst specializing in Performance, Digital Marketing, and E-Commerce (m/f/d) at DocMorris. Our organization is dedicated to enhancing digital healthcare solutions and offerings. In this role, you will leverage a variety of analytical tools within our Marketing divisions to assess and enhance performance across Web and App Platforms.

Key Responsibilities:
  • Work closely with marketing teams to grasp business objectives and reporting requirements.
  • Develop comprehensive reports that deliver actionable insights for informed decision-making.
  • Perform thorough analyses to uncover customer trends and identify optimization opportunities.
  • Convert marketing objectives into precise technical tracking specifications.
  • Keep abreast of the latest trends in analytics and performance measurement.
  • Provide training for users on web analytics platforms.
Qualifications:
  • Bachelor's degree in Business, Marketing, Statistics, or a related discipline.
  • A minimum of 3 years of experience as a Data or Web/App Analyst.
  • Expertise in marketing platforms such as Emarsys, Meta, and Google Ads.
  • Strong ability to convey complex analyses to non-technical audiences.
  • Familiarity with Web tracking, Business Intelligence Tools, and Campaign tracking systems.
What We Offer:
  • Attractive salary and benefits package.
  • Company-sponsored pension plan.
  • 30 days of annual leave.
  • Employee participation initiatives.
  • Access to eLearning resources and shopping discounts.

Contribute to the evolution of healthcare with DocMorris.



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