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Lead Brand Strategist
vor 3 Monaten
Time to Change Recruitment Services (UK) is collaborating with a leading consumer technology firm to enhance its marketing division. This role requires the candidate to be proficient in German, ideally as a native speaker, and to be located in Munich.
The successful applicant will possess a robust background in both agency and brand environments, particularly within the consumer electronics or technology industries. This position necessitates engagement with diverse product categories and teamwork across various departments.
We are looking for a Lead Brand Strategist to refine and adapt the company's unique positioning strategy, leveraging consumer insights, market analysis, and internal metrics. You will partner closely with the brand and 4P teams to synchronize strategies and implement marketing initiatives.
Key Responsibilities:
- Leverage consumer and market intelligence to strengthen brand strategy with a focus on the German market.
- Utilize consumer insights to inform marketing strategies for regional brand leaders.
- Engage with regional brand leaders to gain insights into consumer preferences, market dynamics, competitive landscape, and industry trends.
Essential Qualifications:
- A Bachelor's degree or higher.
- Fluent in German with strong English communication skills.
- Proficient in analyzing consumer and industry data.
- Demonstrated business acumen, dedication, and leadership capabilities.
- Experience in both agency settings and the consumer electronics sector.
