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Job Title: Content Strategist - Ecommerce Editor
Job Summary:
We are seeking a highly skilled Content Strategist - Ecommerce Editor to join our team at Condé Nast. As a key member of our GQ Affiliate Content team, you will be responsible for developing and executing a comprehensive ecommerce content strategy that drives engagement and revenue.
Key Responsibilities:
- Develop high-quality ecommerce content, including buying guides, product listicles, features, news stories, and deal pages, tailored to GQ's editorial standards and the requirements of partnering brands.
- Collaborate closely with brand editors to create fresh content and update existing material, ensuring it aligns with GQ's voice and audience expectations.
- Work with the SEO team to ensure all content is fully optimized, enhancing visibility and performance, while developing a comprehensive content strategy across the lifestyle vertical.
- Support key shopping events like Black Friday and Amazon Prime Day through strategic planning and real-time execution, driving traffic and engagement.
- Coordinate with social media and newsletter teams to ensure shopping content, including style and grooming, is promoted effectively across all platforms.
- Leverage data-driven insights to identify content gaps and opportunities, ensuring GQ stays ahead of trends.
Requirements:
- Ability to write and edit clean, engaging copy without resorting to jargon
- Maintain excellent organizational skills to manage deadlines in a fast-paced environment
- Leverage content management systems to publish and update articles efficiently
- Use analytics tools to track content performance and identify areas for improvement
- Have a strong understanding of affiliate marketing, including linking and tracking platforms
- Detailed knowledge of SEO principles and best SEO practice to ensure content ranks and performs well
- Ability to lead, organise and edit the work of a team of writers and freelancers
- A knack for numbers and the ability to piece different data together to form a hypothesis as to why spikes and trends occur
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