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Lead Content Strategist for D2C Nutritional Brand

vor 2 Monaten


Hamburg, Hamburg, Deutschland OPTI Vollzeit

Senior Content Marketing Manager at OPTI

OPTI is an innovative startup specializing in natural supplements designed specifically for women, committed to enhancing their daily well-being. Our flagship offering, 'balance me', harmonizes the female cycle through a unique blend of naturopathic principles and cutting-edge German technology. As a focused brand, we have successfully introduced 'balance me' and are witnessing significant monthly revenue growth.

Our distinctive products leverage the advanced TINYsphere technology, ensuring superior bioavailability of ingredients, which promotes rapid and effective absorption by the body. This results in enhanced efficacy and tolerability of our offerings. Our strategic alliance with TINY Technologies GmbH grants us access to exceptional, scientifically validated advancements in the supplement sector and potentially other domains like cosmetics.

Your Responsibilities:

In the role of Senior Content Marketing Manager, you will be pivotal in shaping our content strategy, overseeing creation and management. Your mission will be to elevate 'balance me' through innovative campaigns, ensuring widespread awareness of our natural solutions.

Key Duties
  • Formulating and executing a comprehensive content strategy for OPTI
  • Producing high-quality content across multiple platforms, including social media, blogs, newsletters, and the company website, with assistance from a content creator
  • Enhancing brand identity through compelling storytelling and creative content
  • Overseeing social media management, including campaign planning, community engagement, and interaction strategies
  • Collaborating with influencers and partners to broaden reach and reinforce brand visibility
  • Supporting the marketing team in the creative design and execution of advertising initiatives
  • Evaluating content performance and refining strategies based on analytics and key performance indicators
  • Fostering community growth through ongoing interaction and engagement
  • Potentially leading a team in the future
Qualifications
  • Strong creativity and a keen understanding of current trends and audience-centric content
  • Experience in content creation and management, preferably within a startup or e-commerce context
  • Demonstrated expertise in social media management and community engagement
  • Knowledge of performance marketing, particularly in relation to social media advertising
  • Proficiency in video and image editing, ideally using tools like Canva
  • Familiarity with digital media and tools, including a willingness to incorporate AI in content creation
  • Exceptional written and verbal communication abilities
  • Capability to independently manage projects and adhere to deadlines
  • Proactive approach and readiness to undertake diverse tasks in a dynamic setting
  • Experience collaborating with influencers and external partners
Benefits
  • A crucial role in a thriving and expanding organization
  • A professional yet flexible environment with specialists in various fields
  • The chance to significantly influence and develop the OPTI brand
  • Collaboration within a motivated and innovative team
  • Competitive compensation linked to the company's performance
  • A dynamic workplace characterized by flat hierarchies and swift decision-making
  • Flexible work arrangements and options for remote work

If you see yourself as an ideal match for this role, we are eager to receive your application.