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Automotive System Marketing Director IVI
vor 2 Monaten
Context
NXP Semiconductors, a leading provider of processing, networking, and power management solutions, is seeking a highly skilled Automotive System Marketing Director IVI to accelerate market growth and expand its value proposition in the automotive market.
The automotive market is experiencing rapid innovation, with the adoption of advanced technologies driving massive parallel innovation across all domains. This presents both opportunities and challenges for NXP Semiconductors, requiring a strategic approach to develop system expertise on E/E architecture and Software-Defined Vehicle (SDV).
Role and Responsibilities
This role has a primary objective to establish and lead the global automotive system activities on IVI for NXP Semiconductors. The position is part of the central System Marketing organization and collaborates closely with the automotive Product lines and the Automotive System engineering to define the Automotive IVI system strategy of NXP Semiconductors.
The system marketing leader will interface directly with OEMs and the global ecosystem to position NXP Semiconductors' portfolio in a system context, creating a winning IVI strategy for the company.
Key Accountabilities
- Setup and lead the automotive System track on IVI
- Position NXP Semiconductors as the trusted partner for automotive HW and SW solutions for IVI
- Define and position the future, differentiated system roadmap at the different regional OEMs
- Deliver system value proposition
- Ensure comprehensive portfolio alignment (system road mapping) toward one IVI architecture strategy
- Use this early architecture understanding to influence the definition of new NXP Semiconductors products (processors, power management, communication interfaces)
- Engage with OEMs to define POC studies showing the benefits of NXP Semiconductors' products – drive development & prototype engagements
- Manage global SW partners in the IVI domains
- Map the competitive landscape and create strategy and plan how NXP Semiconductors shall best compete or partner
- Consolidate global OEM engagement opportunities (DW) and ensure the right engagement & follow up
- Engage effectively with OEMs to build strong technical and management relationship;
- Collaborate with Sales, BL AES and AA Product Lines, CTO and technical experts to define and implement an overall solution positioning
Core Competencies
- Proven track record in IVI architecture definition and development
- 15 years+ in defining and positioning solution for automotive market
- Strong experience in Business development and engagement with OEMs and Tier-1s
- Experience in Semiconductors, software and system solutions that enable car architecture evolution
- Strong business and technical acumen, customer focus/ external orientation
- Ability to mobilize resources, align internal stakeholders and lead global partner marketing programs
- Excellent communication and influencing skills – written and verbal
