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Head of Global Performance Marketing

vor 3 Monaten


Berlin, Berlin, Deutschland Viessmann Climate Solutions Vollzeit
Job Overview

We are seeking a dynamic individual to spearhead the global B2C and B2B paid media initiatives at Viessmann Climate Solutions. This role involves guiding a team of marketing professionals to enhance and innovate our advertising efforts across multiple platforms.

Your Responsibilities
  • Oversee the B2C and B2B paid media strategy, shaping global lead generation and branding campaigns for Viessmann Climate Solutions. This includes selecting appropriate channels, data sources, and audience targeting to meet our marketing objectives.
  • Lead a team of performance and programmatic marketing specialists, fostering their professional growth and driving the overall development of the team in both skill and discipline.
  • Collaborate closely with teams in Media Planning, Web Product Management, Social Media, Design, Lead Management, and Marketing Automation, as well as global marketing units, to continually enhance campaign effectiveness.
  • Manage global paid media campaigns alongside your team, developing and testing new initiatives across platforms such as Meta, Search, YouTube, Native, Programmatic, and Display, while exploring new potential paid media avenues.
  • Refine reporting frameworks and generate insights regarding the efficiency and performance of paid channels, campaigns, and individual advertisements.
  • Act as a consultant and resource for all global inquiries related to performance marketing from international subsidiaries and business units, assisting in goal setting and campaign evaluation.
  • Administer a substantial budget, ensuring ongoing reporting and monitoring of sales performance through systematic campaign-specific KPIs and metrics.
  • Stay informed about market trends and competitive activities, identifying new opportunities for growth and advancement in your domain.
Your Profile

We are looking for someone who excels in self-organization and problem-solving, possesses a proactive mindset, and has:

  • A bachelor’s or master’s degree in business administration, marketing, economics, or a related field.
  • A minimum of 5 years of experience in online and performance marketing channels, particularly with Google, Meta, and Native.
  • Demonstrated proficiency with essential performance marketing tools (such as Google Adwords, Google Analytics, Business Manager, Google Tag Manager) and CRM systems (e.g., Salesforce).
  • Experience in managing and mentoring team members, providing support with professional expertise, empathy, clear communication, and authenticity.
  • Fluency in both German and English.
What We Offer

At Viessmann, our employees are pivotal in realizing our vision. We provide a variety of benefits:

  • Retirement planning support through our employer-funded pension program.
  • Commitment to your well-being with various health initiatives.
  • Access to numerous professional and personal development opportunities through the Viessmann Academy and external partners.
  • Flexible working hours to help you balance your professional and personal life.
About Us

Viessmann Climate Solutions, established in 1917 as a heating technology manufacturer and now part of Carrier, is a leading provider of efficient climate and renewable energy solutions worldwide. We address all applications, including heating, cooling, ventilation, water and air quality, energy generation, and energy storage for both residential and commercial sectors.

Our integrated solutions connect products and systems through digital platforms and services, creating comprehensive climate and energy solutions that ensure a safe and comfortable environment for our users. Our mission, "We create living spaces for generations to come," drives our commitment to the energy transition, and we invite you to be part of this exciting journey.