Lead Marketing Strategist
vor 4 Wochen
THE ROLE
Beam GmbH is seeking a skilled and proactive Lead Marketing Strategist (m/f/x) to become an integral part of our dynamic team. In this role, you will leverage your expertise in brand positioning to create impactful content across essential channels, with a focus on websites and LinkedIn.
As a vital member of our team, you will collaborate closely with startup founders to enhance their marketing efforts through three key areas: 1) Defining their brand positioning, 2) Developing strategies to effectively communicate this positioning, and 3) Executing these strategies by producing high-quality, original content. Additionally, you will contribute to elevating the content quality for Beam.
WHAT YOU WILL DO:
- Align the content and marketing strategies of our startups with clear brand positioning, working alongside Beam's design team to ensure cohesive branding and content execution.
- Produce high-quality, native English content that effectively conveys our startups' positioning, while experimenting with various content types to identify what resonates best.
- Write, edit, and enhance existing content, with a foundational understanding of content optimization and SEO practices, utilizing tools such as Ahrefs, Google Search Console, and Google Analytics.
- Analyze the performance of your content and implement improvements based on data-driven insights.
- Take charge of Beam's primary online channels (website, blog, newsletter, LinkedIn) by creating content that boosts online visibility and audience engagement.
- Develop and manage paid marketing campaigns on platforms like Google Ads and LinkedIn, coordinating with the design team for any necessary visuals.
- Assist the sales teams in customer acquisition efforts through content creation, paid marketing initiatives, PR strategies, and lead generation.
WHAT'S IN IT FOR YOU?
- A competitive salary package.
- Collaboration with a motivated team that values independence, minimal politics, and a high learning curve, along with a personal learning budget.
- A flexible and stimulating work environment, with a diverse range of content topics to explore.
- The opportunity to showcase your expertise and take ownership of your role, guiding our startups towards success.
- A results-oriented work culture that embraces diversity and aims to launch multiple award-winning logistics startups each year.
YOUR QUALIFICATIONS:
- Proven experience in brand development and content creation that highlights this branding, ideally within the logistics or tech sectors, either in a startup, digital agency, or as a freelancer.
- Proficiency in LinkedIn management, with a solid understanding of effective practices and metrics that drive success in Account Based Marketing and Social Selling.
- A quick learner who works independently and is eager to tackle new challenges.
- Familiarity with SEO optimization and Google Analytics.
- A creative mindset with the ability to produce original content, along with basic knowledge of CMS tools (Wordpress, Webflow, etc.).
- Excellent command of business English, with strong writing skills that reflect structured thinking, attention to detail, and a touch of creativity in language use.
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