Head of Search Engine Optimization

vor 1 Woche

Hamburg, Hamburg, Deutschland ABOUT YOU Vollzeit

About the Role

The Search Engine Optimization (SEO) team at ABOUT YOU is responsible for driving the company's performance in organic search engine results across all markets. This requires close collaboration with other teams, including shop development, content creation, and performance marketing.

Key Responsibilities

  • Take full ownership of SEO activities across 25+ countries and 3 platforms (desktop web, mobile web, and app)
  • Develop, monitor, and report essential KPIs to ensure transparency in SEO success
  • Drive the development of internal SEO tools and data warehouse using Google BigQuery
  • Define the SEO strategy aligned with business objectives and oversee its execution
  • Lead the SEO team, fostering a culture of transparency, continuous learning, and team health
  • Build relationships within the organization to establish SEO as a priority in ongoing processes
  • Implement SEO features in collaboration with the online shop team
  • Stay updated on the latest SEO developments and adjust strategy accordingly

Requirements

  • Experience in an SEO leadership role, preferably in large-scale e-commerce
  • Ownership mindset and entrepreneurial spirit
  • Strong communication skills to drive SEO projects across stakeholders
  • Develop, mentor, and coach team members
  • Challenge and improve existing processes and routines
  • Ability to translate complex strategies into actionable tasks
  • Analytical skills to make data-driven decisions
  • Expertise in technical SEO fundamentals
  • Proficient in SEO tools and English language

About the Company

ABOUT YOU is a rapidly growing e-commerce company with a diverse team of experts in fashion, marketing, business, and technology. We value collaboration, knowledge sharing, and embracing new ideas and viewpoints. Our team is driven by passion and a desire to make a difference in the world of e-commerce.

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