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Digital Commerce Manager
vor 2 Monaten
About the Role:
We are seeking a highly skilled Digital Commerce Manager to join our team at adidas. As a key member of our digital commerce team, you will be responsible for driving the planning, execution, and analysis of seasonal digital commerce initiatives for our BU Outdoor business unit.
Key Responsibilities:
- Optimize Consumer Journey:
- Analyze consumer journeys on our website to identify areas for improvement and drive projects related to conversion rate, bounce rate, or engagement improvements.
- Collaborate with stakeholders across digital marketing, analytics, merchandising, markets, and consumer insights to scope and implement relevant tools and actions to win commercial opportunities.
- Develop and implement seasonal product tagging and filter proposals to present Outdoor products in the best possible consumer-facing way.
- Own data changes to improve sell-out of adidas Outdoor products.
- Provide product insights to key account teams.
- Business Planning and Reporting:
- Own regular channel reporting, including IBP tracking, seasonal reporting, business reviews, and campaign reporting.
- Develop and lead initiatives to improve consumer sentiment through product, consumer, and ratings and review reporting.
- Collaborate with digital analytics, consumer insights, merchandising, and markets to create holistic business performance reports on a monthly basis.
- Support Outdoor strategy planning with data-led insights and recommendations.
- Proactively propose business opportunities and improvement fields powered by data.
- Win Digital Partner Commerce:
- Create account, product, and consumer reports related to data (share of page 1, article rank, key business opportunities, stock outs, and ratings and reviews).
- Contribute to sell-in success of important digital key accounts by providing digital consumer insights.
Requirements:
- Education and Professional Experience:
- Degree in Business Administration, IT, Data Science, or related areas, or equivalent combination of education and experience.
- 4+ years of experience working within an e-commerce environment.
- Experience working with stakeholders and experts at various seniority levels.
- Experience in managing the implementation/running of campaign delivery.
- Experience/involvement in working in and understanding of the adidas Brand Marketing organization is a plus.
- Soft-Skills:
- Excellent digital analytical skills and willingness to work with data and improve processes.
- Comfortable presenting to stakeholders at various organizational levels both in person and remotely.
- Distinctive strategic mindset and ability to prioritize and delegate high numbers of tasks with varying workload and importance.
- Ability to handle ambiguity and untangle complex situations into actionable activities.
- High resilience and solution-oriented attitude.
- Hard-Skills:
- In-depth knowledge of technical and creative aspects of digital and mobile.
- Comfortable working with enterprise-level platforms and technologies (e.g., Tableau/PowerBI/Amplitude/Talkwalker/Sprinklr).
- In-depth understanding of digital IT products and capabilities.
- Fluent in English both verbally and written.
