Senior Director of Global Marketing

vor 2 Monaten

Göppingen, Baden-Württemberg, Deutschland TeamViewer Vollzeit

About the Role

We are seeking a highly experienced and dynamic Director of Global Enterprise Marketing Strategy to lead our global marketing efforts and drive the growth and visibility of our enterprise solutions. This role is crucial for enhancing brand awareness, generating demand among potential customers, and driving the success of our global marketing strategy.

Key Responsibilities

  • Create and oversee our roadmap to enterprise marketing excellence, aligning with our global business objectives.
  • Define our key market segments at a global level, including addressable market size and characteristics, in conjunction with regional sales & marketing leaders.
  • Develop and implement a global enterprise positioning and messaging strategy, working closely with our global brand team.
  • Drive narratives, competitive intelligence, and reasons to buy across the company, overseeing the creation of high-quality marketing content tailored to enterprise audiences.
  • Increase the volume and value of sales pipeline by coordinating globally consistent demand generation activity, including sales plays, C-Level influencer programs, ABM insights, and ensuring alignment across regions.
  • Develop use cases that highlight how we transform enterprise organizations, showcasing our expertise and value proposition.
  • Establish a global standard in the tracking and reporting of enterprise marketing performance, driving continuous improvement and priority refinement.

Requirements

  • Bachelor's degree or equivalent in Marketing, Business, or a related field.
  • Minimum of 10 years of experience in enterprise marketing in an international SaaS company, with a deep understanding of go-to-market, channel strategy, and optimization.
  • Experience preferred in IT/OT market.
  • Exceptional communication and presentation skills.
  • Comfortable working in a matrixed environment, collaborating with senior sales & marketing leaders and across regions to ensure alignment with our roadmap.
  • Proven success in developing long-term strategic marketing plans, through an analytical and data-driven approach and a focus on ROI.
  • A love for storytelling and an appreciation of the differences between regional markets.
  • Good fit with our culture, courageous, committed to quality, making an impact, and we are family.
  • Willingness to travel.

What We Offer

  • Onsite onboarding in our HQ office for an optimal start.
  • Great compensation and benefits packages, including company achievement bonus or sales bonus, company stocks, and regular salary reviews.
  • Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer.
  • Public transport-friendly offices.
  • Option to lease an e-bike or use one of our electric cars.
  • Special terms for local gyms.
  • Access to Corporate Benefits platform with many discounts.
  • Regular Team events and company-wide celebrations.
  • Open door policy, no dress code rules, frequent all Hands and Leadership Lunches.
  • Hybrid and Flexible work time with up to 50% home office.
  • Work From Abroad Program allowing up to 40 days of work outside your contracting country.
  • We celebrate diversity as one of our core values, join and drive one of the c-a-r-e initiatives together with us

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