Digital Marketing Director

vor 1 Woche

Göppingen, Baden-Württemberg, Deutschland TeamViewer Vollzeit
Director, Performance Marketing

As a key member of our leadership team, you will be responsible for driving our global digital marketing strategy and executing it across all digital channels. You will lead a team of marketing professionals and collaborate closely with our brand, product, and sales teams to ensure campaign orchestration between our brand and performance campaigns.

Key Responsibilities:
  • Develop and execute our global digital marketing strategy, driving growth and efficiency across all digital channels, including SEA, Paid Social, programmatic advertising, retargeting, affiliates, and SEO.
  • Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence to achieve marketing objectives.
  • Collaborate closely with our brand, product, and sales teams to ensure campaign orchestration between our brand and performance campaigns.
  • Confidently handle our global digital marketing budget and agencies spread over several markets, establishing accurate forecasts.
  • Provide insights and analysis on digital marketing performance, making number-driven decisions based on this analysis.
  • Refine and constantly improve performance tracking and reporting across different business goals, ranging from driving ecommerce revenue to lead generation (including multi-touch attribution) for our enterprise business.
  • Stay up-to-date with trends, changes, and innovations in performance marketing to identify new opportunities and adjust strategies accordingly.
Requirements:
  • 8+ years of professional experience in performance as well as brand marketing, with a proven track record in developing and executing successful performance marketing campaigns across various digital channels.
  • 4+ years of management experience with strong leadership skills.
  • Experience developing and executing performance marketing strategies in an ecommerce or SaaS environment (B2B SaaS preferred).
  • Experience within freemium business models is a plus.
  • Experience leading a performance marketing team.
  • Strong analytical competence and structured way of working with demonstrated experience with analytics platforms (Adobe Analytics preferred).
  • Strong communication skills and excellent team player.
  • Fluency in English is required, German is advantageous.
What We Offer:
  • Onsite onboarding in our HQ office for an optimal start.
  • Great compensation and benefits packages, including company achievement bonus and stock-based options, regular salary reviews.
  • Public transport-friendly offices.
  • Special terms for local gyms.
  • Access to Corporate Benefits platform with many discounts.
  • Regular team events and company-wide celebrations.
  • Open door policy, no dress code rules, frequent all Hands and Leadership Lunches.
  • Hybrid and flexible work time with up to 60% home office (UK - fully remote).
  • Work From Abroad Program allowing up to 40 days of work outside your contracting country.
  • We celebrate diversity as one of our core values, join and drive one of the c-a-r-e initiatives together with us.

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