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Digital Marketing Director

vor 1 Monat

Göppingen, Baden-Württemberg, Deutschland TeamViewer Vollzeit

About the Role

We are seeking a highly skilled Digital Marketing Director to lead our in-house team of performance marketing experts and own the relationships with our global media agencies and partners to drive growth and efficiency.

As a key member of our team, you will be responsible for shaping and executing our digital media and performance marketing strategy, working for one of the globally most known brands in the IT industry.

  • Develop and execute our global digital strategy, execution, and performance across all digital channels, including SEA, Paid Social, programmatic advertising, retargeting, affiliates, and SEO.
  • Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence to achieve marketing objectives.
  • Collaborate closely with our brand, product, and sales teams to ensure campaign orchestration between our brand and performance campaigns.
  • Confidently handle our global digital marketing budget and agencies spread over several markets and establish accurate forecasts.
  • Provide insights and analysis on digital marketing performance and make number-driven decisions based on this analysis.
  • Refine and constantly improve performance tracking and reporting across different business goals, ranging from driving ecommerce revenue to lead generation (including multi-touch attribution) for our enterprise business.
  • Stay up-to-date with trends, changes, and innovations in performance marketing to identify new opportunities and adjust strategies accordingly.

Requirements

  • 8+ years of professional experience in performance as well as brand marketing, with a proven track record in developing and executing successful performance marketing campaigns across various digital channels.
  • 4+ years of management experience with strong leadership skills.
  • Experience developing and executing performance marketing strategies in an ecommerce or SaaS environment (B2B SaaS preferred).
  • Experience within freemium business models is a plus.
  • Experience leading a performance marketing team.
  • Strong analytical competence and a structured way of working, with demonstrated experience with analytics platforms (Adobe Analytics preferred).
  • Strong communication skills and excellent team player.
  • Fluency in English is required, German is advantageous.

What We Offer

  • Onsite onboarding in our HQ office for an optimal start.
  • Great compensation and benefits packages, including company achievement bonus and stock-based options, regular salary reviews.
  • Public transport-friendly offices.
  • Special terms for local gyms.
  • Access to Corporate Benefits platform with many discounts.
  • Regular team events and company-wide celebrations.
  • Open door policy, no dress code rules, frequent all Hands and Leadership Lunches.
  • Hybrid and flexible work time with up to 60% home office (UK - fully remote).
  • Work From Abroad Program allowing up to 40 days of work outside your contracting country.
  • We celebrate diversity as one of our core values, join and drive one of the c-a-r-e initiatives together with us.