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Lead Content Strategist for D2C Nutritional Brand

vor 2 Monaten

Hamburg, Hamburg, Deutschland OPTI Vollzeit

Senior Content Strategist at OPTI

OPTI is an innovative startup focused on natural supplements designed specifically for women, dedicated to enhancing their daily well-being. Our flagship offering, 'balance me', harmonizes the female cycle using a blend of natural remedies and cutting-edge German technology. As a focused brand, we have successfully introduced 'balance me' and are currently achieving impressive monthly revenue.

Our products leverage the state-of-the-art TINYsphere technology, which enhances the bioavailability of ingredients, ensuring quicker and more effective absorption by the body. This results in superior efficacy and tolerability of our offerings. Our collaboration with TINY Technologies GmbH grants us access to exceptional, scientifically validated advancements in the supplement sector and potentially other fields such as cosmetics.

Your Role:

In the capacity of Senior Content Strategist, you will be pivotal in shaping our content approach, overseeing creation and management. Your creative campaigns will elevate the visibility of 'balance me', ensuring that our natural solutions reach every woman.

Key Responsibilities
  • Formulating and executing a holistic content strategy for OPTI
  • Producing high-quality content across diverse platforms, including social media, blogs, newsletters, and the website, with support from a content creator
  • Enhancing brand identity through innovative content and storytelling
  • Overseeing social media initiatives, including campaign planning, community management, and engagement tactics
  • Partnering with influencers and collaborators to broaden reach and fortify brand presence
  • Contributing to the creative design and execution of advertising in partnership with the marketing team
  • Evaluating content performance and refining strategies based on analytics and key performance indicators
  • Fostering and expanding the community through ongoing interaction and engagement
  • Potentially leading a team in the future
Qualifications
  • Strong creativity and a keen understanding of trends and audience-centric content
  • Experience in content creation and management, preferably within a startup or e-commerce setting
  • Demonstrated expertise in social media management and community development
  • Knowledge of performance marketing, particularly in relation to social media advertising
  • Proficiency in video and image editing, ideally using tools like Canva
  • Familiarity with digital media and tools, including a willingness to incorporate AI in content creation
  • Exceptional written and verbal communication abilities
  • Capability to independently manage projects and adhere to deadlines
  • Proactive mindset and readiness to tackle various tasks in a dynamic environment
  • Experience collaborating with influencers and external partners
Benefits
  • A crucial role in a thriving and expanding organization
  • A professional yet flexible environment with specialists in every domain
  • The chance to significantly influence and develop the OPTI brand
  • Collaboration within a motivated and creative team
  • Competitive compensation linked to the company's performance
  • A dynamic workplace with flat hierarchies and swift decision-making
  • Flexibility in work arrangements and options for remote work

If you believe you are a perfect fit for us, we look forward to your application.