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Senior Marketing Operations Manager

vor 1 Monat


Berlin, Berlin, Deutschland Veeva Systems Vollzeit
Senior Marketing Operations Manager

We are seeking a highly skilled Senior Marketing Operations Manager to join our talented EU Marketing team at Veeva Systems. As a key member of our team, you will be responsible for driving the execution of marketing campaigns, improving automation processes, and providing strategic consulting to support the team's goals.

Key Responsibilities:
  • Develop and implement marketing automation strategies to optimize campaign performance and buyer experience.
  • Partner with regional marketing leaders to translate marketing data into actionable insights and drive continuous performance improvements.
  • Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and target database engagement.
  • Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation.
  • Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing.
  • Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization.
Requirements:
  • 5+ years of experience in supporting global campaign deployment and optimization with a strong understanding of key concepts, including campaign planning, execution, testing, and metrics within a B2B enterprise software environment.
  • Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed.
  • CRM and Marketo (or equivalent) proven working knowledge/certification required.
  • Possesses proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights and can communicate related recommendations through storytelling that drives impactful and measurable change.
  • Critical thinking, attention to detail, and problem-solving skills required.
  • Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills.
Nice to Have:
  • Analytics platform (Tableau, Sigma, etc.) experience or equivalent.
  • Basic knowledge of SQL or other database expertise.
  • Advanced technical skills in HTML coding, CSS, JavaScript.
  • Digital marketing knowledge: web tracking, Google Analytics.
  • Vendor management experience.
  • Life sciences industry experience is a plus.

We offer a wide range of perks and benefits, including the chance to work with a genuine market leader, opportunities for progression, and a best-in-class tech stack to help you be successful in your role. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at .