Senior Marketing Operations Manager

vor 2 Wochen

Berlin, Berlin, Deutschland Veeva Systems Vollzeit

The Role

We are seeking a highly skilled Senior Marketing Operations Manager to join our talented EU Marketing team. This role is for a 'leader-operator', someone who can offer both strategic consulting to support the execution of marketing campaigns owned by the field marketing team, and continuously improve the automation process across areas such as campaign creation, testing, nurturing, scoring, and performance analytics.

We are looking for an expert in Marketo marketing automation to segment our target prospects and ensure Veeva communications are sent to the right person at the right time, enabling teams with data-driven insights that make them better marketers.

This is a huge opportunity to help enable a Vertical SaaS marketing team with technology, processes, and best practices to optimize marketing campaign performance and buyer experience.

The ideal candidate must have proven working knowledge of CRM and marketing automation best practices and marketing analytics.

Key Responsibilities

  • Produce quarterly, high-quality campaign analyses and identify trends that provide early insights with the goal of improving ABM, event, and digital campaign performance across the EU
  • Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement
  • Partner with regional marketing leaders to translate marketing data into actionable insights to help drive continuous performance improvements
  • Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation
  • Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing
  • Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization
  • Produce Veeva Summit event reporting and be fully capable of providing weekly and post-event analytics to both operational and executive-level audiences

Requirements

  • 5+ years of experience in supporting global campaign deployment and optimization with a strong understanding of key concepts, including campaign planning, execution, testing, and metrics within a B2B enterprise software environment
  • Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed
  • CRM and Marketo (or equivalent) proven working knowledge/certification required
  • Persona-focused database segmentation and augmentation expertise
  • Strong Excel expertise
  • Ability to build relationships working in a cross-functional global environment
  • Possesses proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights and can communicate related recommendations through storytelling that drives impactful and measurable change
  • Critical thinking, attention to detail, and problem-solving skills required
  • Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills
  • Ability to own and deliver on multiple strategic projects under aggressive timelines within a multinational matrixed team structure
  • Proven ability to excel in a dynamic environment
  • Bachelor's degree required

Nice to Have

  • Analytics platform (Tableau, Sigma, etc.) experience or equivalent
  • Basic knowledge of SQL or other database expertise
  • Advanced technical skills in HTML coding, CSS, JavaScript
  • Digital marketing knowledge: web tracking, Google Analytics
  • Vendor management experience
  • Life sciences industry experience is a plus

Perks & Benefits

  • The chance to work with a genuine market leader
  • Opportunities for progression - the sky is the limit
  • Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role
  • Work anywhere policy - Yes, you can utilize our office spaces, or work remotely when you need to
  • A wide range of perks & benefits - Don't just take our word for it, apply here and find out more

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