Data-Driven Marketing Manager

vor 2 Wochen


Iphofen, Bayern, Deutschland Knauf Vollzeit
About the Role

We are seeking a highly skilled Digital Analytics Strategist to join our team at Knauf. As a key member of our digital transformation journey, you will be responsible for spearheading the design and execution of global web analytics strategies to analyze traffic, track campaigns, and report key performance indicators (KPIs) across our digital platforms.

Key Responsibilities
  • Develop and Implement Web Analytics Strategies: Utilize top-tier web analytics tools and dashboards to monitor, report, and optimize web performance, ensuring seamless execution and alignment with business objectives.
  • Collaborate with Cross-Functional Teams: Coordinate with internal tech experts, stakeholders, and external agencies to implement improvements and drive strategy for the group, ensuring the adoption of our tools and processes.
  • Process Ownership and Optimization: As the Process Owner for Web Analytics, drive strategy for the group, ensuring the adoption of our tools and processes, and empower Knauf Group's digital marketers through training and alignment.
  • Web Analytics Tool Proficiency: Utilize proficiency in Adobe Launch and Adobe Analytics, and familiarity with Google Search Console and Google Analytics to monitor, report, and optimize web performance.
  • Project Management and Coordination: Harness a sharp analytical mindset, transforming data analysis into compelling recommendations, empowering transformative decisions, and driving significant progress, while utilizing project management tools (e.g., Asana, Monday, JIRA) to lead and coordinate projects.
About You

We are looking for a highly skilled and experienced Digital Analytics Strategist who possesses a degree in marketing, information technology, media, or a related field, providing a solid foundation for innovation and excellence. You should have proven knowledge in web analytics and data layer configuration, with proficiency in Adobe Launch and Adobe Analytics, and familiarity with Google Search Console and Google Analytics.

What We Offer
  • Security and Reliability: Permanent employment contract in a stable, successful family-owned business.
  • Flexibility and Work-Life Balance: 40 working hours per week, 30 days of vacation, special leave for certain occasions, a wide time window for flexible working, and weekly home office days.
  • Wellness and Health: Offers of active health promotion, company doctor, occupational health and safety, etc.
  • Personal Career Development: Individual support for extra-occupational studies, further education, and training courses.
  • Benefits and Vouchers: Employee discounts with well-known brands as well as discounted employee purchasing.
  • E-bike Leasing: Utilizing tax benefits while promoting your own health at the same time.
  • Relocation Support: Support in the event of a change of location.
  • Inspiring Work Environment: Our brand-new office offers you an environment that fosters creativity and productivity.
About Knauf

Knauf is an international market leader in the building materials' industry. About 42,500 employees at over 300 locations worldwide generate a turnover of over 15.6 billion euros. The foundation of our success as a family business are our corporate values of humanity, partnership, commitment, and entrepreneurial spirit. As a subsidiary, Knauf Digital GmbH has the mandate to drive commercial excellence through digitalization for all companies of the Knauf Group globally. Our mission is to rethink what it means to provide value to our customers and thereby drive growth for our businesses around the world.

The Knauf Group is a proud equal opportunities employer. We are committed to a diverse and inclusive working environment and therefore base all our employment selection decisions, within all aspects of our business, on experience, skill, and integrity. We strongly encourage applicants from all walks of life to apply for our positions, irrespective of age, sex, gender identity, disability, sexual orientation, origin, religion, etc.


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