Aktuelle Jobs im Zusammenhang mit Digital Analytics Strategist - Iphofen, Bayern - Knauf

We are seeking a highly skilled Digital Analytics Strategist to join our team at Knauf. As a key member of our digital transformation journey, you will play a crucial role in driving business growth through data-driven insights and strategic decision-making.

• Spearhead Web Analytics Strategies: Design and execute global web analytics strategies to analyze traffic, track campaigns, and report key performance indicators (KPIs) across our digital platforms.
• Collaborate with Cross-Functional Teams: Coordinate with internal tech experts, stakeholders, and external agencies to implement improvements and ensure seamless execution.
• Drive Data-Driven Decision Making: Utilize top-tier web analytics tools and dashboards to monitor, report, and optimize web performance, empowering data-driven decision making across the organization.
• Develop and Implement Data Layer Adjustments: Empower Knauf Group's digital marketers through training while aligning and managing data layer adjustments with internal and external partners.

• Marketing, IT, or Media Background: Hold a degree in marketing, information technology, media, or a related field, providing a solid foundation for innovation and excellence.
• Web Analytics Expertise: Proven knowledge in web analytics and data layer configuration, with proficiency in Adobe Launch and Adobe Analytics, and familiarity with Google Search Console and Google Analytics.
• Analytical Mindset: Confidently navigate through KPIs, reports, and dashboards, translating analytical insights into actionable strategies that drive impactful decisions.
• Project Management Skills: Harness a sharp analytical mindset, transforming data analysis into compelling recommendations, empowering transformative decisions, and driving significant progress.

Knauf is an international market leader in the building materials' industry, with a turnover of over 15.6 billion euros and a presence in over 300 locations worldwide. As a family-owned business, we value our corporate values of humanity, partnership, commitment, and entrepreneurial spirit. Our mission is to drive commercial excellence through digitalization for all companies of the Knauf Group globally.

We are an equal opportunities employer, committed to a diverse and inclusive working environment. We encourage applicants from all walks of life to apply for our positions, irrespective of age, sex, gender identity, disability, sexual orientation, origin, religion, etc.