Senior Customer Engagement Marketing Manager

vor 5 Stunden

Berlin, Berlin, Deutschland Software think-cell Vollzeit
Customer Engagement Marketing Manager

think-cell is seeking an experienced Customer Engagement Marketing Manager to lead our customer engagement marketing strategy and own our email marketing channel as well as other scalable customer engagement programmes.

Key Responsibilities:
  • Develop, align, and execute on think-cell's customer engagement marketing strategy to improve the customer experience and drive retention, growth, and advocacy at scale.
  • Gain subject matter expertise on customer needs and ways of working to inform your strategy.
  • Stay up to date on industry best practices and competitor dynamics to inform your strategy.
  • Explore creative means of driving customer engagement and growth at scale, including in-product experience, community building, and advocacy initiatives.
  • Own email marketing strategy and initiatives, including defining and implementing targeted, personalised email nurture campaigns aligned with customer segmentation strategies.
  • Work closely with the marketing ops team to develop and optimise email nurture workflows, ensuring proper segmentation, scheduling, delivery, and tracking of campaigns.
  • Use customer data and insights to inform email campaign and content optimisation opportunities, leveraging A/B testing methodologies to quantify email performance improvements.
  • Adhere to email marketing best practices focused on enhancing user experience, including clear and compelling messaging and call-to-actions, mobile-friendliness of content, optimised email subject lines, and visually appealing templates and content.
  • Ensure adherence to regulatory requirements, such as GDPR and CAN-SPAM.
  • Monitor and analyse key email marketing metrics, such as open rates, click-through rates, conversion rates, and unsubscribe rates, and use insights to refine campaign strategies and tactics.
  • Collaborate with the sales and customer success teams to ensure alignment between email marketing efforts and customer touchpoints throughout the sales, onboarding, and ongoing engagement process.
Requirements:
  • Proven experience (5+ years) in customer engagement marketing, preferably in the B2B SaaS industry.
  • Proficiency in marketing automation tools, CRM platforms, and analytics tools, with Marketo experience preferred.
  • Demonstrated success in developing and executing email marketing campaign strategies and campaigns.
  • Proven track record of contributing to business performance through customer engagement initiatives.
  • Proven track record of using data and customer insights to drive improvements.
  • Strong understanding of customer lifecycle management, segmentation, and personalised marketing strategies.
  • Excellent communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
  • Dynamic, positive 'can do' attitude, with a team player mentality.
  • Fluent in English, with German and other European languages a plus.

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