Aktuelle Jobs im Zusammenhang mit Senior Customer Engagement Marketing Director - Berlin, Berlin - think-cell Software GmbH

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    vor 1 Monat

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    vor 2 Wochen

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    vor 1 Monat

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Senior Customer Engagement Marketing Director

vor 2 Monaten

Berlin, Berlin, Deutschland think-cell Software GmbH Vollzeit
Customer Engagement Marketing Strategy

think-cell Software GmbH, a leading provider of productivity software, is seeking an experienced Senior Customer Engagement Marketing Manager to lead our customer engagement marketing strategy. In this role, you will be responsible for developing and executing customer lifecycle marketing initiatives to enhance customer experience and drive growth.

Key Responsibilities:
  • Develop and implement customer lifecycle marketing strategies to enhance customer experience and drive growth
  • Execute targeted marketing campaigns, analyze performance, and optimize accordingly
  • Conduct A/B tests to improve lifecycle communications and customer journey
  • Monitor key performance indicators (KPIs) related to customer engagement, retention, advocacy, and growth
  • Quantify and track return on investment (ROI) impact of customer engagement initiatives
  • Collaborate with sales and customer success teams to ensure alignment between marketing efforts and customer touchpoints
  • Utilize customer data for personalized communications and improved customer experience
  • Manage customer relationship management (CRM) systems and reporting tools
Requirements:
  • 5+ years of experience in customer engagement marketing, preferably in the B2B software industry
  • Proficiency with marketing automation tools, CRM platforms, and analytics tools
  • Proven success in developing and executing marketing campaigns
  • Strong interpersonal and communication skills
  • Analytical mindset with a focus on data-driven decision-making
  • Dynamic and growth-oriented attitude
  • Fluency in English, German is a plus
About think-cell Software GmbH:

think-cell Software GmbH is a leading provider of productivity software for creating data-driven presentations in Microsoft PowerPoint. Our software is used by over a million business users worldwide, including top consulting firms and Fortune 100 companies. We value excellence and continuous growth, and we are committed to creating a diverse and inclusive culture.