Head of Content Strategy for Sharethemeal

vor 2 Wochen

Berlin, Deutschland World Food Programme Vollzeit

DEADLINE FOR APPLICATIONS

30 November 2024-23:59-GMT+01:00 Central European Time (Berlin)

ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website:
WHY JOIN WFP?- WFP is a 2020 Nobel Peace Prize Laureate.- WFP offers a highly inclusive, diverse, and multicultural working environment.- WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.- A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.- We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Head of Content Strategy for ShareTheMeal

TYPE OF CONTRACT: CST level ll

UNIT/DIVISION: PSP

DUTY STATION (City, Country): Berlin, Germany / remote

DURATION: 11 months

LINE MANAGER/SUPERVISOR: Head of ShareThemeal

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:
The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.

To reach a world with zero hunger, WFP is investing in and growing private sector partnerships. ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger.

ShareTheMeal currently has more than 1.6 million users worldwide, who have shared more than 235 million meals (USD 188 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin, is focused on further developing the app to include new and innovative features, and on increasing the engagement of existing users and growing the user base through marketing and communication initiatives.

ACCOUNTABILITIES/RESPONSIBILITIES:
The Consultant, reporting to the Head of ShareTheMeal, is expected to:
Lead in developing and implementing the content strategy for STM to support business growth
- Develop the vision, objectives and overall goals for the content strategy to support STM's growth and achieve business objectives, e.g. revenues from single and recurring donations
- Develop strategy for fundraising campaigns and manage pipeline, including launch and communications around emergency campaigns
- Drive the execution of the strategy; Set yearly and quarterly goals and KPIs; monitor, present and own results from the content decisions
- Manage the documentation process for creation of new content pieces and of ongoing content (guidelines, standards, tone, voice)
- Coordinate the collaboration between the Content and the UX/Product team on new features and epics related to the content strategy, including conducting user research and user-centric testing to better understand target audience
- Work with Business Intelligence team on deriving data insights to drive business decisions eg. around campaign goals

Lead on the planning and cross-collaboration on marketing themes and objectives
- Manage all content sourcing by liaising with Regional Bureaux, Country Offices and HQ, as well as implement new sourcing strategies together with the PSP Content Hub
- Manage content production including agile prioritization and planning
- Ensure that the content meets the requirements of WFP’s content strategy and brand book, as well as STM’s brand and tone of voice
- Coordinate and ensure excellence in localization for the existing portfolio of 14 languages
- Manage video production pipeline and oversee video creation for paid and organic channels as well as product

Manage team performance and development
- Lead high-performing teams(covering copywriting, CRM, localization, motion design) to crea

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