Marketing Lead Biosimilars, Germany

vor 4 Wochen

Munich, Deutschland Biogen Vollzeit

**Job Description**:
For our office in Munich (in a hybrid working model) we are recruiting for a

**Marketing Lead Biosimilars, Germany (f/m/d)**

**About This Role**

The Marketing Lead Biosimilars is the strategic leader for all BBU marketing activities in the German affiliate and defines the local Marketing stagey in close collaboration with the German BBU-Leadership team and global Marketing. He/she provides leadership to the German BBU Marketing team (currently one Sr. PM HCP, one Manager Patient Communication, one Project Marketing Manager Nurse & PTA, one Program Manager PR and one Trainee) including HCP-, patient
- and nurse communication as well as PR. He/she guarantees that campaigns are planned and executed an a maximum impactful omnichannel way including KPI setting and tracking in close collaboration with internal stakeholders (e.g. Sales Backoffice, CE&O etc.) Based on country market insights he/she is responsible to adapt the strategy to current needs to ensure that marketing supports the business goals in a maximum impactful way. Working cross-functionally with the local sales, medical and market access colleagues, he/she will drive the local brand planning process for the product portfolio to perfectly support our Omnichannel Strategy.

**What You’ll Do**
- Be the strategic leader for all BBU marketing activities in the German affiliate; local portfolio champion for the BBU product portfolio in the affiliate, and work cross-functionally to gain brand alignment
- Drive the x-functional planning process for the local omnichannel portfolio and brand strategy for the BBU product portfolio, deliver the brand plan, and implement/track/adjust marketing KPI’s (incl. full ICP responsibility)
- Guarantee, that impactful campaigns (local as well as global localization) are created and successfully rolled out in an optimal omnichannel way with mínimal viable invest
- Lead clear strategy and crossfunctional alignment for local Congresses, responsibility for content & booth together with the marketing and crossfunnctional team
- Responsibility for training the FF force on our strategy /new promo material with the Marketing team, drive the theme for cycle meetings
- Strongly Support external and internal Coms plan together with the PR Manager BBU to guarantee the right level of information and excitement in close collaboration with internal Coms
- Maintain a high performing BBU Marketing-Team
- Maintain an optimal spirit and structure to successfully work together within the marketing-team and beyond even in uncertain times.
- Align on common goals, lead and motivate the team to maximize output

**Who You Are**

**Qualifications**:

- Minimum required: Bachelor’s Degree in Business Administration, Marketing, Business, or other relevant disciplines. Preferred: Master’s Degree in the above-mentioned disciplines
- Typically 10-12 years in strategic & operational marketing or in product management in the German pharmaceutical industry
- First People Management experience preferred
- Very strong matrix management skills, ability to lead cross-functional teams, align on common strategy and successfully guarantee flawless execution
- Influences the opinions and decision making of others internally or with external partners/vendor/customers
- Experience in handling a multi-franchise portfolio from a marketing side
- Experience with product launches preferred
- Sales Experience preferred
- Proven track experiences in successful omnichannel marketing strategies and projects
- Ability to handle multiple tasks, well-developed project management skills, result-driven
- Strong ability to collaborate with different internal stakeholder, with global teams and to handle business partners
- Language skills: fluent in German & English

Additional Information

**Why Biogen?**

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts

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