CRM Tech and Automation Expert

vor 5 Monaten

Berlin, Deutschland Blinkist Vollzeit

Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional.

Used by over 28 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks.

Together with Go1, our parent brand, who gives organizations and their employees access to the largest curated e-learning library on the planet, we’re on a mission to reach one billion learners as we unlock positive potential through a love of learning. ✨

**About The Role**

With this ambition, our CRM team serves as a function to enrich the understanding we have of our customers. Through segmentation and personalization, we serve them with even more relevant experiences. Together, we aim to create an innovative department, able and motivated to respond to user needs while maintaining an inclusive culture where everyone can make a difference. We encourage ownership, growth and well-being.

As a **CRM Tech and Automation Expert, **you will play a pivotal role in enhancing our CRM program’s efficiency and automation, _ensuring a seamless user experience through launching automated and personalised interactions_. As part of your role you will be responsible for ensuring that we _maximise our CRM Solution feature_s that empowers the CRM team to increase speed, efficiency as well as testing and learning velocity.

You can read about the full hiring process here

**What You Will Do**
- Manage CRM Solution and Integration:

- Develop our global CRM Solution ensuring optimal system utilisation and increased levels of automation.
- Liaise with internal and external stakeholders ensuring Braze and other interfacing system (snowflake, advertising partners, salesforce, ect) integration.
- Develop and propose tech stack development to ensure ongoing optimisation and strategy delivery.
- Enrich User Profiles and Campaign Setup:

- Work with Marketing, Data, and Product stakeholders to enhance user profiles on Braze through relevant attributes and events.
- Provide technical support and enable the team to execute more efficient and effective campaigns.
- Evolve campaign setup best practices, keeping CRM performance above benchmark with mínimal complexity to improve campaign speed and efficiency.
- Optimise processes and workflows in the ways of working in CRM, by utilising sql queries, liquid and efficiently personalising our messaging in line with key segments.
- Test Optimization and enhance breadth of User Journey Impact:

- Collaborate with the CRM team (and other stakeholders) to lead, design and implement campaigns across user lifecycle, translating user problems into efficient and scalable solutions that drive transformational outcomes.
- Improve and troubleshoot testing setup, efficiency, and velocity within the team through trainings, frameworks, and technical solutions.

**What You Need To Have**
- 4+ years of related experience in marketing and CRM
- Experience with Braze is essential.
- Fresh ideas - you’re a Blinkist fan with ideas of how to improve our offering
- Strong analytical skills such as comprehensive understanding of segmentation and testing
- Empathy and a user-centric mindset - you can put yourself in our customers’ shoes and help solve their problems
- Creativity and confidence - you’re not afraid to try things you might not have done before, and are happy to jump into cross functional projects potentially outside of your core expertise
- Fluency in English is required, it’s a plus if you’re also fluent in German

**Why Blinkist**

Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-friendly way of working that supports different needs and lifestyles.

We are proud to have been selected by LinkedIn as one of the Top 25 Startups in Germany. Glassdoor and Kununu ratings put us amongst Berlin’s top three employers.

**These are some of our most valued benefits**:

- Competitive incentive plan in addition to salary
- Employee Stock Option Plan
- Flexible approach to work
- Monthly work from home or transport reimbursement
- One time work from home office set up budget
- Unlimited access to the Go1 Learning Hub, and mentorship program
- Professional development fund
- Volunteer leave to give back to the community
- 30 PTO days + Wellbeing days
- Flexible public holidays - take the days off that are important to you, swap out the ones that are not
- Family planning & parental leave, plus support for parents returning to work
- Wellness i

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