International Sales Lead

vor 6 Monaten

Munich, Deutschland yfood Labs GmbH Vollzeit

YOUR MISSION

About the role
yfood is on a mission to help the world to eat better, particularly when you don't have the time or chance for a proper meal. We're seeking an experienced FMCG sales expert to expand our smart food footprint globally. The role is strategic in terms of developing our expansion strategy and go-to market tools, but also hands-on in terms of relationship management with existing distributors and retailers.
Responsibilities include developing a flexible Route-to-Market strategy, including the right channel and customer initiatives at each stage of a country’s development, creating Go-to-Market tools from Sales Fundamentals to Category Management best practices, and establishing a consistent approach with local teams across different geographies, while respecting the need for local adaptation.

**Route-to-Market**:

- Ensure right approach between inhouse, 3rd party and distributor partners, optimizing the value chain from production to shelf.
- Define channel and customer strategy for maximum initial impact (what is in/out of scope).
- Select, onboard, evaluate and manage external partners to ensure execution excellence, including compliance and best practice sharing.

**Go-to-Market**:

- Set Pricing, Assortment, Promotion and Trade Spend strategy in collaboration with local teams and global departments.
- Create a Sales Fundamentals toolkit and ensure strong execution to accelerate international roll-out speed and impact.
- Ensure calendar alignment with consumer marketing activities to maximize shopper awareness touchpoints and generate trial.

**Key Account Management & Retail Sales Capabilities**:

- Develop an international Retail Sales organization with the right capabilities to win in the long-term (key account management, sales fundamentals, data analytics/insights, category management understanding).
- Liaise with retail accounts on (senior) buyer and category manager levels, supporting the local retail teams (internal and external)
- Ensure continual development of tools, materials, knowledge that allow local Sales teams to deliver on the company’s mission (also leveraging learnings from home market Germany).

WHAT YOU NEED TO SUCCEED
- You have a successfully completed university degree in business administration or a comparable education with commercial coursework.
- 8-10 years of FMCG Sales experience, ideally in Western Europe. Drinks sector experience a plus.
- Track record of delivering results in both local key account management and regional sales roles.
- Experience selecting, onboarding and managing sales teams and/or agencies and distributors, highly desirable.
- Demonstrated ability to successfully work in a matrix structure guiding and coordinating different departments (Operations, Trade Marketing, Product, Strategy )
- Strong business and analytical thinking combined with a positive, solution-oriented mindset.
- Strong understanding of negotiation tactics, sales tools, and category management principles.
- Fluent English writing and spoken skills.

(WH)yfood?
- Wir fördern Chancengleichheit und schätzen Vielfalt. Wir verpflichten uns, ein integratives Umfeld für alle Mitarbeitende zu schaffen.
- yfood wächst international: Obwohl Deutschland unsers „Home Base“ ist, haben wir mit unseren internationalen Märkten ein dynamisches und buntes Umfeld geschaffen, in dem viele spannende Themen auf Dich warten.
- Agilität ist uns wichtig. Daher arbeiten wir in einem hybriden Arbeitsmodell und bieten dir die Möglichkeit mit Workation aus dem EU-Ausland zu arbeiten.
- Urlaub ist wichtig. Daher erhältst du bei uns 30 Tage bezahlten Urlaub im Jahr.
- yfood hält dich fit. Mit einer subventionierten Mitgliedschaft bei EGYM-Wellpass kannst du dir für nur 29€ im Monat Gutes tun. Dazu bieten wir im Rahmen unseres Gesundheitsmanagements Workshops und Aktionen (z.B. Schrittechallenge für den guten Zweck) an.
- Weg vom Fleck. Wir steuern 30€ zu deinem ÖPNV-Ticket bei und bieten dir über JobRad die Möglichkeit, vergünstigt ein Fahrrad zu leasen.
- Trainiere deine Geschmacksnerven. Bei uns ist jeder der Lust hat Teil unseres Sensory-Teams. Probiere also neue Produkte, Sorten oder Geschmäcker vor allen anderen. Ansonsten gibt es so viel yfood wie du tragen kannst, natürlich auch für dich gratis.
- Als Start-Up hat man oft mit Klischees zu kämpfen. Manche sind aber auch wahr. Daher gibt es bei uns natürlich auch einen Obstkorb, deinen gratis Koffein-Kick oder das stille Wässerchen.
- B Corp is king. Wir sind seit kurzem B Corp zertifiziert Damit dürfen wir uns jetzt offiziell in eine Runde von Unternehmen einreihen, die alle hohe soziale und ökologische Standards erfüllen.
- Come as you are. Ob im Anzug oder Einhorn-Onesie. Einen Dresscode kennen wir nicht.

Katharina Bauer
Talent Acquisition Manager

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