International Sales Lead

vor 5 Monaten

Munich, Deutschland yfood Labs GmbH Vollzeit

YOUR MISSION

About the role
yfood is on a mission to help the world to eat better, particularly when you don't have the time or chance for a proper meal. We're seeking an experienced FMCG sales expert to expand our smart food footprint globally. The role is strategic in terms of developing our expansion strategy and go-to market tools, but also hands-on in terms of relationship management with existing distributors and retailers.
Responsibilities include developing a flexible Route-to-Market strategy, including the right channel and customer initiatives at each stage of a country’s development, creating Go-to-Market tools from Sales Fundamentals to Category Management best practices, and establishing a consistent approach with local teams across different geographies, while respecting the need for local adaptation.

**Route-to-Market**:

- Ensure right approach between inhouse, 3rd party and distributor partners, optimizing the value chain from production to shelf.
- Define channel and customer strategy for maximum initial impact (what is in/out of scope).
- Select, onboard, evaluate and manage external partners to ensure execution excellence, including compliance and best practice sharing.

**Go-to-Market**:

- Set Pricing, Assortment, Promotion and Trade Spend strategy in collaboration with local teams and global departments.
- Create a Sales Fundamentals toolkit and ensure strong execution to accelerate international roll-out speed and impact.
- Ensure calendar alignment with consumer marketing activities to maximize shopper awareness touchpoints and generate trial.

**Key Account Management & Retail Sales Capabilities**:

- Develop an international Retail Sales organization with the right capabilities to win in the long-term (key account management, sales fundamentals, data analytics/insights, category management understanding).
- Liaise with retail accounts on (senior) buyer and category manager levels, supporting the local retail teams (internal and external)
- Ensure continual development of tools, materials, knowledge that allow local Sales teams to deliver on the company’s mission (also leveraging learnings from home market Germany).

WHAT YOU NEED TO SUCCEED
- You have a successfully completed university degree in business administration or a comparable education with commercial coursework.
- 8-10 years of FMCG Sales experience, ideally in Western Europe. Drinks sector experience a plus.
- Track record of delivering results in both local key account management and regional sales roles.
- Experience selecting, onboarding and managing sales teams and/or agencies and distributors, highly desirable.
- Demonstrated ability to successfully work in a matrix structure guiding and coordinating different departments (Operations, Trade Marketing, Product, Strategy )
- Strong business and analytical thinking combined with a positive, solution-oriented mindset.
- Strong understanding of negotiation tactics, sales tools, and category management principles.
- Fluent English writing and spoken skills.

(WH)yfood?
- We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
- yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
- Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
- Vacation is important. That's why we give you 30 days of paid vacation per year.
- yfood keeps you fit. With a subsidized membership at EGYM Wellpass you can do yourself good for only 29€ per month. For this purpose, we offer workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
- Go with the flow. We contribute 30€ to your public transportation ticket and offer you the opportunity to lease a bicycle at a reduced price via JobRad.
- Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course.
- As a start-up you often have to fight with clichés. But some of them are true.That's why we also offer a fruit basket, your free caffeine kick or the still water.
- B Corp is king. We have recently become B Corp certified This means that we can now officially join a round of companies that all meet high social and environmental standards.
- Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.

Katharina Bauer
Talent Acquisition Manager

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