Growth Marketing Lead

vor 3 Monaten

Berlin, Deutschland GetYourGuide Vollzeit

**About GetYourGuide**:
GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, travelers from over 170 countries have booked more than 80 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

**The role**:
We're looking for an experienced B2B growth marketing leader to ramp up the supply side of our marketplace.

Our suppliers are experience creators running guided tours, food experiences, day trips, city cruises and many more. You can familiarize yourself with our supplier offering here.

The role's scope is scaling the mid and long-tail experience creators. This is an **individual contributor role** (at the moment) with high business impact that was already proven.

**You will**:

- Own acquisition: define channels priority for testing, execute to reach product-channel fit, work on CRO and registration experience
- Own activation: define largest bottlenecks in activation experience, build CRM and DRIP comms to help suppliers navigate through the funnel together with the product team
- Do market and UX research to identify the priority roadmap for yourself and inform product teams on your hypotheses
- Prioritize and Execute together with Product and Business teams to reach common objectives

**Who you are**:

- 5+ years of prior experience in a growth marketing or similar role
- Excellent understanding of growth loops, growth models, and funnels
- Operational (able to execute independently) knowledge of 1-2 marketing channels (e.g. paid search, seo, referral, etc.)
- Self-sufficiency and ability to execute on experiments in a hacky, scrappy manner to increase the velocity of experimentation
- Preferable: prior B2B experience or great understand of core B2B growth marketing operations
- Bonus: marketplace experience

**Examples of initiatives you might be running**:

- Building a referral program from the ground up
- Creating CRM experiments to overcome the main funnel bottlenecks in the activation flow
- Preparing and executing on partner marketing campaigns to drive signups through travel B2B SaaS

**How we set you up for success**:

- Invest in your development with an annual personal growth budget
- Create a comfortable workspace at home with an annual home office budget
- Become a part of our success with virtual stock options
- Enjoy flexibility with a hybrid work-from-home and telecommuting policy
- Save on transportation costs with discounted public transportation tickets
- Support your loved ones with generous maternity and paternity leave policies

And more...

**We look forward to hearing from you**:
**We are an equal-opportunity employer**:
**Important notice: Protect yourself from recruitment scams**:

- #LI-Hybrid_

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