Marketing Growth Lead

vor 4 Wochen

Berlin, Deutschland J.P. Morgan Vollzeit

JPMorgan Chase & Co. is expanding its business and is investing in innovative ways to attract customers, deepen engagement and drive increased satisfaction through delightful interactions with digital products and experiences. We believe that engaging, relevant and contextual content is at the heart of personalized customer experiences.

We are seeking a talented and data-driven Growth & Lifecycle Lead to build our Growth Marketing team and help drive efficient growth across our mobile and web properties. You will be working in an agile environment across teams, with plenty of opportunities to drive key initiatives and make an impact.

**Role And Responsibilities
- Lead, develop and own all Growth & Lifecycle marketing activities across online channels and from start to finish, leveraging internal and external support and approaching campaigns in a highly collaborative way
- Build, lead, develop and coach a team of Growths managers
- Own product initiatives for the Growth team, working closely with partners in data, marketing, engineering and martech to build new capabilities and optimise existing mechanics
- Drive into the challenging parts of the funnel and work with product/marketing to plan in tests and drive improvements.
- Drive the development of tools within our advertising/measurement stack, enabling data-informed decision making at pace
- Support our data marketing platforms, regarding effective usage and compliance
- Lead a squad focused on identifying customer pain points and running multi-variant tests to improve performance
- Maintain and hold a high bar on effective documentation and structured project management, mentoring others within the team

**Minimum Skills, Experience and Qualifications
- Relevant experience or degree in marketing or in a related field
- Leadership experience
- Willing & effective player/coach and a track record of building, leading and managing high performing teams a must
- Detailed knowledge of advertising platforms, with experience in attribution (both web and app), conversion tracking and audience tools
- Strong experience effectively using MMPs (i.e. Appsflyer) and CDPs to support efficient growth and data-informed decision making
- Analytical and curious mindset with an aptitude to delve into data to identify trends and growth opportunities, experienced in testing
- Strong attention to detail with a focus on effective documentation and data flows to support collaboration
- Team player with hands-on experience managing end-to-end initiatives within a fast-paced environment
- Understanding of working with data platforms, and an appreciation of the evolving privacy landscape, SQL skills desirable but not essential
- Very advanced language skills in both German and English

**We Offer
- Supportive environment to combine work and family requirements: flexible work arrangements, plus special support for working parents in emergency situations with free emergency childcare services
- Financial stability: competitive salaries, pension provisions via the BVV and our very own pension plan as well as an accident insurance
- Personal wellbeing: a range of offers available - from on-site medical checks and vaccinations to educational sessions, plus the option to increase your vacation entitlement to more than the standard 30 days pa
- Create a workspace where you can be yourself: you can get involved in our local philanthropic agenda as well as join employee networking groups
- Build your career: benefit from our bespoke mentoring programme and a broad range of learning and development offerings

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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