Growth & Performance Marketing Lead

vor 2 Monaten

Berlin, Deutschland Dance Masterclass Vollzeit

As the Growth & Performance Marketing Lead at Dance Masterclass, you will be at the forefront of driving our brand's digital presence and customer acquisition. This role requires a blend of creativity and analytical skills, focused on crafting and constantly optimising a comprehensive performance marketing strategy to secure a sustainable long-term growth.


RESPONSIBILITIES:

  • Strategic Leadership: Develop and oversee our performance marketing strategy aligned with overall business goals to ensure a cohesive and effective approach to customer acquisition and brand growth.
  • Paid Campaign Management: Create, manage, and optimize paid campaigns across various channels, including documenting testing hypotheses and results.
  • Digital media buying: Purchase and manage ad space, set up and continuously optimise precise targeting, messaging, scheduling and budget for each digital channel.
  • Analytics and Reporting: Manage Google Analytics and other analytics tools to track marketing campaigns' performance, provide weekly reports including actionable insights to the CEO.
  • Conversion Rate Optimization: Conduct regular campaign audits and user testing to improve conversion rates across our digital channels through campaign and landing page optimization.
  • Creative Asset Optimization: Develop and optimize creative assets, make content suggestions for the video editing team.
  • ROAS Optimization: Work closely with our performance marketing agency to monitor and optimize marketing investments for maximum efficiency and positive ROAS.

REQUIREMENTS:

  • Proven Track Record: Experience in performance marketing and digital media buying with a proven track record of scaling accounts on META, TikTok, and Google.
  • 100% Data-Driven.
  • Strategic Thinking: Demonstrated ability in developing and implementing comprehensive marketing strategies.
  • Creativity and Analytical Skills: A blend of creative thinking and analytical ability to craft engaging campaigns that yield results.
  • Copywriting Skills.
  • Digital native: We are looking for someone who is knows Google Ads, Facebook, Instagram and TikTok inside out.
  • Communication Skills: Excellent communication and collaboration skills to work effectively with our teams. Fluent English, including excellent grammar.
  • Bonus - Start-up experience: Previous experience in a B2C start-up / scale-up environment is a plus.


ABOUT DANCE MASTERCLASS:

Dance Masterclass (@dance_masterclass) is an online streaming platform dedicated to the art of dance. We are a Berlin-based start-up founded in 2021 that has since built a community of dancers in over 100 countries with an ambition to become the Netflix of the dance world.


You will join a team of curious and passionate folks committed to creating the best learning experiences for dancers around the world. We value transparency, collaboration, and results. We are a small core team with open doors for new ideas, where everyone's actions have a meaningful impact.


We are looking forward to your application



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