Head of PR

vor 6 Monaten

Munich, Deutschland Automobili Pininfarina GmbH Vollzeit

**Your Responsibilities**:

- Plan world-class PR campaigns from start to finish according to business requirements, target audiences and strategic objectives
- Work with CxOs, designers, engineers and brand partners to create news opportunities, designed to achieve editorial coverage in key markets.
- Create and implement media launch communications strategies for Battista Hypercar and future Automobili Pininfarina vehicles, focussing on tailored campaigns to reach specialist automotive, corporate, financial, luxury, design and technology media.
- Research, identify and implement digital communications tools to ensure maximum brand and product awareness is achieved in influential global editorial outlets.
- Create digital content briefs to support key message delivery, aligned with news milestones.
- Prepare world-class written information for media use, covering all corporate, brand and product topics.
- Manage retained PR agency and global PR budget and negotiate with vendors as required.
- Act as spokesperson with international media on all corporate, brand and product matters.
- Lead media activities for Events and seek opportunities to enhance experiences and event communications through brand partners.
- Analyse PR and communications activity success and prepare regular reports to ensure continuous improvement.

**Your Profile**:

- Masters or Degree in PR, Journalism or Marketing Communications is essential.
- 5 years + in senior PR and Communications leadership role.
- PR experience either an Automotive OEM, preferably Premium or Luxury, or global Agency essential.
- Global experience desirable. UK / US / EU experience essential as these are the major media markets.
- Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners.
- Ability to create and run PR campaigns for the global luxury automotive sector that deliver measurable results and meet objectives.
- Knowledge of media KPIs and evaluation techniques to ensure continuous strategic improvement.
- Experience handling press events, press conferences and pitching to media.
- Ability to think both creatively and strategically.
- Excellent communication skills, written and verbal.
- Ability to quickly understand and capture in writing new concepts and ideas for different audiences.
- Willingness working in an environment that requires flexibility and change.
- High level organization and attention to detail.
- Leadership, PR strategy, Writing for media, Data analysis, Budget control, Speechwriting, Take-to-market strategy, Public Speaking, Digital media tools

**Why we love working here**:

- More than 90 years of brand heritage combined with a highly dynamic team & the spirit of a start-up
- A truly international, English-speaking team with the possibility to work in multiple countries
- A family-friendly and flexible working environment
- An open and inclusive culture that supports personal development and learning

**About us**:
Automobili Pininfarina is an innovative new business, creating world-class sustainable electric cars for the luxury segment. With our head office in Italy, the strong backing of Mahindra & Mahindra Ltd., our corporate office in Munich, and partners all around the globe, we work in a truly international environment. Having been founded in 2018, we are now setting new standards in the automotive world. This is a unique opportunity that requires team members who share our vision with the same excitement and passion as we do

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