Strategic Marketing Lead

vor 3 Wochen


Erlangen, Deutschland Siemens Energy Vollzeit

**A Snapshot of Your Day**

We are seeking a driven and experienced Strategic Marketing Lead to join our team. If you have a passion for marketing strategies and a desire to make a real impact, we want to hear from you.
- In this role you will develop and drive strategic marketing campaigns and improve processes to achieve our marketing and business goals. As an enthusiastic leader, you will develop a global team of marketing specialists, drive change management, and implement process improvements to ensure the highest execution effectiveness.

**How You’ll Make an Impact**
- Develop and implement a comprehensive marketing strategy, including thought leadership initiatives.
- Collaborate with stakeholders to drive key strategic campaigns for our business.
- Utilize marketing automation tools (Marketing Cloud) and standards to improve the efficiency of our marketing processes.
- Establish campaign performance monitoring and KPIs to ensure effective resource allocation and team productivity.
- Develop standards for marketing initiatives and campaigns, and leverage AI for the highest execution effectiveness.
- Manage the budget for all strategic marketing campaigns, processes, and tools.
- Serve as the first escalation level for individual marketing campaign issues.
- Provide coaching and development opportunities for team members.

**What You Bring**
- A university degree in Marketing, Communication, or other relevant function.
- Several years of experience in strategic marketing, business development, sales, or similar fields.
- Deep knowledge in Marketing Automation.
- Leadership experience in a global and environment (e.g., people management, project leadership, or business coaching)
- Excellent negotiation skills and the ability to navigate complex issues with stakeholders.
- An entrepreneurial mindset and a passion for leadership.
- Business proficiency in English, with knowledge of other languages being advantageous.
- Flexibility to travel occasionally and adapt to project priorities, effectively managing your schedule and task prioritization.

**About the Team**

Our Grid Technology division enables a reliable, sustainable, and digital grid. The power grid is the backbone of the energy transition. Siemens Energy offers a leading portfolio and solutions in HVDC transmission, grid stabilization and storage, high voltage switchgears and transformers, and digital grid technology.

**Who is Siemens Energy?**

At Siemens Energy, we are more than just an energy technology company. We meet the growing energy demand across 90+ countries while ensuring our climate is protected. With more than 94,000 dedicated employees, we not only generate electricity for over 16% of the global community, but we’re also using our technology to help protect people and the environment.

Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation.

**Our Commitment to Diversity**

Lucky for us, we are not all the same. Through diversity we generate power. We run on inclusion and our combined creative energy is fueled by over 130 nationalities. Siemens Energy celebrates character - no matter what ethnic background, gender, age, religion, identity, or disability. We energize society, all of society, and we do not discriminate based on our differences.

**Rewards/Benefits**
- Neben einem attraktiven, marktgerechten Vergütungspaket erwartet Sie eine attraktive arbeitgeberfinanzierte betriebliche Altersversorgung
- Daneben bieten wir die Möglichkeit, zu sehr interessanten Mitarbeiterkonditionen Aktionär*in von Siemens Energy zu werden
- Unter unserem Motto #BetterTogether bieten wir unseren Mitarbeitenden die Möglichkeit, flexibel und auch remote zu arbeiten. Aber auch unsere Büros lassen keine Wünsche offen und bieten Raum für inspirierende Zusammenarbeit und Kreativität
- Die berufliche und auch persönliche Weiterentwicklung unserer Mitarbeitenden ist uns ein großes Anliegen. Sie haben bei uns die Möglichkeit selbstbestimmt zu lernen und sich zu entwickeln. Dafür stehen unterschiedliche attraktive Programme und Maßnahmen zur Verfügung
- Unter dem Aspekt "Vereinbarkeit von Familie und Beruf" haben wir ein vielfältiges Angebot, z.B. flexible Arbeitszeitmodelle, Kinderbetreuungsplätze an vielen Standorten, die Möglichkeit zur Schnupperteilzeit oder auch ein Sabbatical

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