Director of Marketing

vor 7 Monaten

Berlin, Deutschland Kess Berlin GmbH Vollzeit

Your Tasks:
The Director Marketing (m/w/d) serves as the leader for the development and operational execution of all marketing activities across the brand including Influencer and Performance Marketing, E-Commerce, CRM, Social Media, PR and Events with the goal of generating demand, increasing awareness and increasing market share in our core markets Germany, Austria, Switzerland, and ultimately increasing the presence of Kess both on
- and offline, in our core - as well as in new international markets.
- Mentor and direct influencer: performance marketing, social media/content and CRM teams to help them hit performance goals.
- Responsible for the brand strategy and evolution: manage Art Direction and E-commerce and develop campaigns and shop features to generate awareness and new customer acquisition and ensure our content best supports engagement, community growth and that Kess becomes the love brand from Berlin.
- P&L Responsibility: you will be responsible for all sales and marketing planning, setting appropriate budgets, and managing all channels based on appropriate KPIs.
- Oversee consumer marketing and media budget, investing in our most impactful channels to efficiently generate demand and achieve brand goals.
- Lead cross-functional workflow to achieve marketing goals with clear ownership, deliverables, and accountability across the organization.
- Continuously measure and improve work, formalizing reporting on key metrics; assess and drive investment in and management of the appropriate analytic tools to optimize marketing performance and revenue growth.
- Seek out partnerships & events to meet marketing objectives, delight the customer and generate buzz and excitement around the brand.
- Stakeholder Management: you are part of our executive team and work closely with Product Development, Creative Team & Operations. You will report directly to the CEO.
- Customer Focus: you will continue to develop our customer strategy to attract new customers as well as retain existing buyers and motivate them to interact and engage with the brand.
- You are a passionate leader and your goal is to build and inspire your team of top specialists to evolve and go the extra mile.

Your Responsibilities:

- Develop and implement a comprehensive marketing strategy to promote Kess’ beauty products aligned with the company's goals and objectives.
- Oversee and manage the marketing budget, ensuring optimal allocation of resources across all performance marketing channels, influencer marketing, CRM, and brand campaigns.
- Collaborate with the creative team to design engaging marketing materials, including visual content, ad creatives, and promotional videos.
- Identify and establish partnerships with relevant influencers and brand ambassadors to enhance brand visibility and drive customer engagement.
- Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for growth.
- Analyze data and metrics from various marketing campaigns to measure their effectiveness and ROAS, using insights to make data-driven decisions for future initiatives.
- Develop and maintain strong relationships with external partners and platforms to optimize campaign performance and negotiate favorable deals.
- Stay up-to-date with the latest marketing trends and industry best practices, incorporating innovative strategies into Kess's marketing efforts.
- Lead and mentor the marketing team, fostering a collaborative and creative environment to achieve collective goals.
- Drive customer acquisition and retention strategies, ensuring a seamless customer journey from awareness to conversion and loyalty.
- Collaborate with cross-functional teams, including product development and operations, to align marketing efforts with overall company objectives.
- Monitor and maintain the brand's reputation and image across all marketing channels, ensuring consistency and brand integrity.
- Develop and implement targeted marketing campaigns to launch new products and seasonal promotions, maximizing customer interest and sales opportunities.
- Assess and optimize customer segmentation and targeting strategies to reach the most relevant audiences with personalized messaging.
- Establish key performance indicators (KPIs) for marketing campaigns and regularly report on performance to the executive team.
- Continuously evaluate and enhance Kess's marketing strategies to adapt to changing market dynamics and ensure the brand's competitive edge.

Your Profile:

- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Proven track record of at least 10 years of experience in marketing, with a significant portion of that in leadership roles.
- Extensive experience in digital marketing, D2C, and e-commerce, specifically with a focus on performance and influencer marketing.
- Demonstrated success in developing and implementing successful marketing strategies that have resulted

  • Director of Marketing

    vor 3 Wochen

    Berlin, Deutschland Alexander Daniels Global Vollzeit

    My client is an innovative and growing 3D Printing company based in Berlin. As a result of internal changes, they are looking to appoint a Director of Marketing to their leadership team. As the Director of Marketing you will be responsible for managing their global brand and will own all promotional activities. A strategic role, you will lead a team to plan...

  • Director of Marketing

    vor 3 Wochen

    Berlin, Deutschland 3dprint.com Vollzeit

    My client is an innovative and growing 3D Printing company based in Berlin. As a result of internal changes, they are looking to appoint a Director of Marketing to their leadership team. As the Director of Marketing you will be responsible for managing their global brand and will own all promotional activities. A strategic role, you will lead a team to plan...

  • Director of Product Marketing

    vor 3 Wochen

    Berlin, Deutschland OneFootball GmbH Vollzeit

    We’re looking for a creative, talented, and dynamic Director of Product Marketing to work out of our global headquarters in Berlin. This individual will be responsible for owning product marketing on a global basis for OneFootball, covering all of our product lines (e.g. media platform, direct-to-consumer offerings, B2B platform, gaming, and digital...

  • Director of Marketing Operations

    vor 8 Monaten

    Berlin, Deutschland Avomind Vollzeit

    Our client is the growth marketing partner for digital businesses and startups. The company’s holistic, data-driven approach combines technology with expert knowledge to grow the market leaders of tomorrow. From its headquarters in Berlin and five international offices worldwide, the company equips its clients to scale efficiently in their own markets or...

  • Senior Director of Marketing

    vor 7 Monaten

    Berlin, Deutschland Pluto TV Vollzeit

    We are looking for a dynamic and innovative marketer to help grow awareness, usage and value of one of our streaming brands Pluto TV and develop go-to-market programs. Reporting to the General Manager Pluto TV Northern & Central Europe and VP Marketing Streaming Northern Central Europe, this is a key role on the streaming marketing team in defining and...

  • Marketing Director

    vor 7 Monaten

    Berlin, Deutschland Nextcloud GmbH Vollzeit

    At Nextcloud we help our users achieve a safe home for all their data. Secure, under your control and developed in an open, transparent and trustworthy way. Our Team of >100 is distributed in 22 countries worldwide. We work remotely and our work culture is shaped by mutual trust, enthusiasm and a strong belief in the principles of open source. We are looking...

  • Director of Marketing

    vor 8 Monaten

    Berlin-Kreuzberg, Deutschland reisetopia GmbH Vollzeit

    **Intro**: Du bist ein Experte in den Bereichen SEO und SEA und möchtest unseren Marketing - Bereich als Teil des Managements strategisch weiterentwickeln? Dann begleite unsere Expansionsvorhaben als **Director** Of Marketing (m/w/d) in Berlin!** Wir empfangen Dich in einem jungen, ambitionierten Team, das sich gerne neuen Herausforderungen stellt. Wir...

  • Marketing Director

    Vor 5 Tagen

    Berlin, Deutschland Sphere Digital Recruitment Group Vollzeit

    Marketing Director – hybrid to BERLIN - leading health and wellness DTC brand Sphere are working with a leading DTC health and wellness company! Operating as a key player in their category, they're on a mission to continue their growth across Europe. They’re seeking a driven, commercially-minded leader to join their journey and help scale the business to...

  • Director of B2B Marketing

    vor 7 Monaten

    Berlin, Deutschland Babbel Vollzeit

    We are looking for a Director of B2B Marketing (all genders) in our team in Berlin! We are currently seeking a dynamic and experienced Director of B2B Marketing to lead our marketing team. In this role, you will play a pivotal role in shaping our global marketing strategy and driving growth across all regions. You will be a key member of the global B2B...

  • Tourism Marketing Director

    vor 2 Wochen

    Berlin, Berlin, Deutschland mc Group Vollzeit

    Job Title: Tourism Marketing DirectorWe are seeking an experienced Tourism Marketing Director to join our team at mc Group. This is a unique opportunity to work with a global communication network that operates in over 80 countries.About the Role:Develop and implement national and international tourism marketing campaignsSupport clients from the airline,...

  • Marketing Director

    vor 5 Stunden

    Berlin, Deutschland WSS Associates Vollzeit

    Our client, one of the largest Real Estate investment management firms in Europe, is seeking a Director of Marketing to spearhead a dynamic marketing strategy aimed at enhancing brand awareness and driving growth. In this pivotal role, you will lead a team of 20, collaborating across departments to identify marketing needs, serve as a brand ambassador to...

  • Head of/Director Customer Marketing

    vor 2 Monaten

    Berlin, Deutschland Talon.One GmbH Vollzeit

    ABOUT THE ROLE: The Head of/Director Customer Marketing at Talon.One will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of/Director of Customer Marketing will...

  • Director of Growth Marketing

    vor 4 Monaten

    Berlin, Deutschland Phiture Vollzeit

    Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO®. We're on a mission to become the #1 company in our industry, and we need great people to make it happen. **WHAT TO EXPECT**: The Director of Growth Marketing is the overall leader of the growth marketing/services function within...

  • Director of Sales

    vor 2 Wochen

    Berlin, Deutschland Grand Hyatt Berlin Vollzeit

    Summary GRAND Benefits - because we care for you! Werde auch Du Teil unseres großartigen Teams und begeistere unsere Gäste sowie auch Kollegen als **Director of Sales & Marketing (m/w/d)!** Das Great Place to Work Institut**© **zeichnete die Hyatt Hotels in Deutschland bereits mehrfach als einen der **"Besten Arbeitgeber"** aus. Die Benefits, die wir...

  • Director of Sales

    vor 2 Wochen

    Berlin, Deutschland Grand Hyatt Berlin Vollzeit

    Zusammenfassung GRAND Benefits - because we care for you! Werde auch Du Teil unseres großartigen Teams und begeistere unsere Gäste sowie auch Kollegen als **Director of Sales & Marketing (m/w/d)!** Das Great Place to Work Institut**© **zeichnete die Hyatt Hotels in Deutschland bereits mehrfach als einen der **"Besten Arbeitgeber"** aus. Die Benefits,...

  • Director of Influencer Marketing Europe

    vor 1 Monat

    Berlin, Berlin, Deutschland HOLY Energy GmbH Vollzeit

    About HOLY Energy GmbHHOLY Energy GmbH is a fast-growing e-commerce company revolutionizing the soft drink industry with healthier, tastier, and more sustainable options.We are looking for a highly experienced Director of Influencer Marketing Europe to lead our influencer marketing efforts in the DACH region and drive business growth through strategic...

  • Director of Strategy

    vor 2 Wochen

    Berlin, Deutschland Directive Consulting Vollzeit

    Directive Consulting is the performance marketing agency for SaaS companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy services to our clients by creating...

  • Director of Marketing

    vor 7 Monaten

    Berlin, Deutschland Talon.One Vollzeit

    **ABOUT THE ROLE**: We are looking for a highly motivated, hands on and strategic Marketing Director to lead our global Marketing team. You will have full responsibility for developing, executing, and reporting on demand and awareness activities across AMER, EMEA and APAC regions. In your role you will be working as the strategic marketing leader and helping...

  • Director of Marketing

    vor 7 Monaten

    Berlin, Deutschland Talon.One GmbH Vollzeit

    **ABOUT THE ROLE**: We are looking for a highly motivated, hands on and strategic Marketing Director to lead our global Marketing team. You will have full responsibility for developing, executing, and reporting on demand and awareness activities across AMER, EMEA and APAC regions. In your role you will be working as the strategic marketing leader and helping...

  • Director of B2B Growth Marketing

    vor 2 Wochen

    Berlin, Deutschland Manara Vollzeit

    **_(location: anywhere in the Middle East or Europe)_** **Your Role** As Manara's B2B Growth Marketing Director, you will be a hands-on leader overseeing our entire marketing function globally, driving growth in a two-sided marketplace. Reporting directly to the CEO, you will be responsible for establishing and maintaining all marketing channels. This job...