Senior Director of Marketing
vor 6 Monaten
We are looking for a dynamic and innovative marketer to help grow awareness, usage and value of one of our streaming brands Pluto TV and develop go-to-market programs. Reporting to the General Manager Pluto TV Northern & Central Europe and VP Marketing Streaming Northern Central Europe, this is a key role on the streaming marketing team in defining and executing our Northern & Central Europe marketing strategy across all its territories. This Sr Director will manage a growing marketing team fully dedicated to the Northern & Central Europe region. We seek to hire an experienced professional with proven track-record experience in developing marketing strategies with strong background in user growth and an inspiring leader who can bring sharp, sophisticated thinking to the team while elevating executional excellence both internally (strategies, presentations, memos, cross-functional collaboration) and externally (campaigns, creative assets).
This person must have strong written and verbal communications skills, the ability to influence others, a passion for branding, marketing, growth strategies, and strong cross-functional leadership.
**Responsibilities**:
Coordinate a team of Marketing Managers in charge of all aspects of marketing including Performance Marketing, Acquisition, Engagement, Brand, Creative and Analytics.
Work closely with leadership team to define the Marketing strategy, set clear priorities and measurable goals for the department, and define the investment and resources requirements to achieve goals and objectives.
**Set the marketing strategy for the region**: define balance across brand/service and performance marketing.
Drive full integrated Marketing and Communication tactics, bringing digital (with emphasis in programmatic and social media platforms) and offline media together to create powerful campaigns.
Create, lead and execute world-class marketing campaigns within a given time and budget.
Establish, implement, and measure the effectiveness of marketing campaigns that drive awareness and acquisition, engagement, and retention.
Develop, manage, innovate and lead strategies to drive audience, grow user acquisition and engagement.
Translate organizational strategies, objectives and business targets into successful plans, programs and campaigns using effective tactics and methodologies.
Delivering the Growth goals around users, CPA, WPU, LTV, Funnel efficiency, Retention and ARPU.
Develop and direct digital and social media marketing priorities & initiatives.
Coordinate with HQ team (marketing, products, growth) to leverage the growth stack and analytics tools.
Own and present to senior leadership key performance metrics around customer acquisition, cost per new customer and customer retention.
Work closely with the senior team, programming, sales, marketing, media relations, research, and all relevant key partners on all marketing related issues.
Support the Business Development function aligned to marketing strategy, research, and execution.
That’s why we want you to have
Background and experience in the Media / Tech industry or Streaming and Digital environments.
Minimum of 10 years + work experience. International experience is a major plu.
Minimum of 5 years experience from a Senior Leadership role (Director or equivalent) in Marketing with a proven track record of innovation and user growth.
Experience working in content or subscription-oriented business, in business customer acquisition, content & content marketing, product or channel marketing, in a high-volume, fast-paced environment highly valued.
Experience owning/sharing a P&L or MAU/revenue growth for a region or function, ideally of a similar or greater size to the region today.
Strong knowdledge of the Northern & Central Europe markets.
Clear understanding of the Streaming market and future trends
Good knowledge of subscription-based revenues lines
Strong understanding of performance media and/or overall marketing & distribution partnership
Demonstrable track record of leadership experience; especially valued experience in at an international scale (across multiple geographic markets) in a large, matrixed consumer, subscription or content orientated business
Proven record of developing in region business opportunities, commercially and strategically
Strong analytical and quantitative skills, as well as the ability to use hard data and metrics to back up assumptions.
Experience building and growing high-performing teams. Capacity to build a team and navigate within a highly matrixed organization
Deep understanding of streaming and digital data strategies, analytics, and insights
Clear understanding of the business strategy and capability to translate it into KPIs
Superior communication and analytical skills, including strong ability to identify and solve ambiguous problems.
Excellent organization, project management, and problem-solving skills.
High attention to detail and proven ability to manage multiple, competing
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