Product Marketing Lead, B2B Saas

vor 1 Woche

BerlinKreuzberg, Deutschland SPREAD GmbH Vollzeit

**Short Description**:
At SPREAD, we’re engineers at heart. For us this means: intellectually curious, critical-thinking, helpful, and creative problem-solvers with an eye for detail and a drive to achieve great things together.

We’re looking for an experienced Product Marketing Lead, B2B SaaS to drive the growth of SPREAD’s products in our target industries. You’ll be part of the small-but-mighty Marketing team, creating valuable, high-impact messaging, educating the market, and positioning SPREAD in front of our target audience of Systems Engineers and Automotive Tech leaders.

Bonus points if you enjoy Formula 1, puzzles, karaoke, and/or cats.

**Your Mission**:
As Product Marketing Lead, your goal will be to position our products for our audience and help SPREAD generate more revenue
- Create compelling product marketing strategies: you’ll develop clear and resonant positioning and messaging that addresses the needs of our target customers. Continuously iterate on messaging through A/B testing to optimize conversion across our sales segments.
- Define & research target audience segments: you will collaborate with our Marketing, Sales, and Product teams to define, analyze, and iterate on Ideal Customer Profiles (ICP) for each of our products
- Analyze & optimize: you will collect and analyze insights from our customer journey and leverage this information to refine ICP definitions and product marketing strategies. Optimize our performance by monitoring and analyzing keywords & performance metrics to inform future growth strategies.
- Stay competitive: you keep up with the latest developments in the AI, Automotive, and Systems Engineering spaces, as well as B2B SaaS best practices to ensure SPREAD remains competitive in the market.
- Collaborate across teams: you work closely with Leadership, Marketing, Sales, Customer Value, and Product teams to maximize the volume of Marketing Qualified Leads (MQLs) and Customer Champions.

**Your Experience**:
We know people don’t fit neatly into a box, and we value your character and drive over your CV. We invite you to apply, even if your experience doesn’t 100% match every qualification listed.
- You have 5+ years of experience in B2B SaaS Product Marketing or Sales Enablement roles;
- You have native-level German and excellent English language skills - especially written;
- You’re an excellent communicator with the ability to distill complex technical concepts and larger narratives into simple key messages;
- You can easily relate to tech-savvy personas and present ideas to them clearly, pragmatically, and at eye-level
- You have strong leadership and collaboration skills, and you’re comfortable working with lots of different teams inside and outside of SPREAD
- You’re solution-oriented, creative, analytical, and bring a high level of ownership to your projects
- You’re passionate about technology trends and learning about AI, mechatronics, and Systems Engineering;
- Previous experience in the AI, Automotive and Manufacturing industries is a huge plus;
- Bonus qualifications: ActiveCampaign, Figma, Premiere Pro, Webflow, Salesforce, LinkedIn Campaign Manager, SEO.

**Why us?**:

- Amazing team - 100+ SPREADsters from over 30 nationalities
- High growth company - Series A funded & sustainably growing ARR
- Revolutionary product loved by customers
- High learning curve and yearly learning budget
- Competitive salary and flexible work setup
- 30 days paid leave and many other perks

SPREAD is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, age, disability status, protected veteran status, or socioeconomic background.

**Contact**:
To apply, please submit your CV as well as some samples of your work to Mariana at mariana (at) spread (dot) ai.

More information on spread.ai

**About us**:
SPREAD’s mission is to make product information easily accessible & actionable for everybody. Our Engineering Intelligence Network connects all kinds of product data to help engineering teams gain an objective understanding of ultra-complex systems like cars, industrial and precision machinery, aircraft, and beyond. With use cases from R&D to Aftersales, SPREAD helps customers like Mercedes, VW Group, and Infineon to accelerate development cycles, increase quality, and eliminate millions in inefficiencies.

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