Marketing Analytics

vor 7 Monaten

BerlinKreuzberg, Deutschland SPREAD GmbH Vollzeit

**Short Description**:
At SPREAD, we’re engineers at heart. For us this means: intellectually curious, critical-thinking, helpful, and creative problem-solvers with an eye for detail and a drive to achieve great things together.

We’re looking for an experienced Marketing Analytics & Strategy Lead to help drive the growth of SPREAD’s platform, apps, and solutions in our target industries. You’ll be part of our growing and small-but-mighty Marketing team.
- Bonus points if you enjoy Formula 1, puzzles, karaoke, etc._

**Your Mission**:
**Go-to-Market Strategy & Market Growth**: Develop and maintain market models to identify and prioritize go-to-market focus areas (“where to play, how to play”) in collaboration with Sales and founders. Present insights and analytics to VPs/founders for informed decision-making and business planning.

**Market & Competitor Research**: Continuously monitor relevant markets and competitive landscapes using desktop research, industry expert interviews, and other tools to stay abreast of industry trends and competitor activities.

**Customer Insights**: Lead comprehensive customer research (both quantitative and qualitative) with other Marketing and Product teams to build deep customer empathy, understand decision-making processes, lifecycle journeys, and develop actionable insights.

**Value Proposition & Offer Development**: Create compelling value propositions and structured software packages based on market and customer insights, working closely with VP Marketing, VP Sales, VP Product, and founders.

**Pricing Strategy**: Design and implement pricing strategies based on go-to-market plans, industry best practices, and pricing analytics, in collaboration with VP Marketing, Sales, and Finance.

**Strategic Marketing Initiatives**: Collaborate with the VP of Marketing and SPREAD’s leadership team to define and drive strategic department initiatives, including yearly and quarterly goal/OKR planning, sprint planning, and special cross-functional projects.

**Leadership & Team Growth**: Grow into a leadership role, mentor team members, and contribute to building a team of marketers, fostering an environment of growth and collaboration.

**Your Experience**:
Bachelor’s (preferred: Masters/MBA) degree in Business, Business Engineering, Marketing, or a related field.

3-5 years of experience in business, marketing analytics, pricing, market/competitive intelligence, customer research, or technology analysis roles in a startup/scale-up environment, VC/PE/investment firm, or top strategy consultancy.

Strong quantitative and analytical skills with the ability to turn complex data into actionable insights using tools like MS Excel, Tableau/PowerBI.

Strong strategic thinking and conceptual skills with experience in go-to-market strategy, value proposition, and offer design, ideally in a B2B SaaS or tech environment.

Excellent communication skills, with the ability to convey complex information clearly and convincingly in MS Excel, Tableau/PowerBI, MS PowerPoint, etc.

Proficiency in customer, market & competitor research methods and tools, data analysis software, and financial modeling.

Results-oriented self-starter with the ability to drive initiatives with senior stakeholders and a strong entrepreneurial spirit to thrive in a fast-paced startup environment.

Optional but helpful: Experience working with automotive and industrial customers, ideally in engineering.

**Why us?**:

- Amazing team - 100+ SPREADsters from over 30 nationalities
- High growth company - Series A funded & sustainably growing ARR
- Revolutionary product loved by customers
- High learning curve and yearly learning budget
- Competitive salary and flexible work setup
- 30 days paid leave and many other perks

SPREAD is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, age, disability status, or socioeconomic background.

**Contact**:
Mariana Grava

SPREAD GmbH
Prinzessinnenstraße 8-14
10969 Berlin

**About us**:
SPREAD’s mission is to make product information easily accessible & actionable for everybody. Our Engineering Intelligence Network connects all kinds of product data to help engineering teams gain an objective understanding of ultra-complex systems like cars, industrial and precision machinery, aircraft, and beyond. With use cases from R&D to Aftersales, SPREAD helps customers like Mercedes, VW Group, and Infineon to accelerate development cycles, increase quality, and eliminate millions in inefficiencies.

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