Head of Growth Marketing

vor 3 Wochen

Berlin, Deutschland Getsafe Vollzeit

Getsafe is a digital insurance company that creates a better insurance experience for everyone. Powered by its unique technological platform, Getsafe makes insurance simple, fair and accessible. As Getsafe replaces complexity and manual paperwork with smart bots and automation, customers can file claims or change their coverage in real time with just a few clicks.

Since launching in Germany in 2018, Getsafe has become one of the best-rated insurtechs in Europe, serving over 350,000 customers. After having started its UK operations in 2020, and entering the Austrian market this year, Getsafe is looking to expand further in order to serve even more European markets. Headquartered in Heidelberg, Germany, with offices in London and Berlin, the company employs more than 170 people. In 2021, Getsafe received its insurance licence from Germany's financial regulator, BaFin. With $116 million raised to date, it is one of Europe's top 10 funded insurtechs.

**At Getsafe we believe in agile working methods: You can work remotely within Germany, France or the UK.**

**YOUR MISSION**:
As our Head of Growth Marketing (f/m/d) you will be responsible for maintaining and accelerating Getsafe growth among European millennials. Based on your sound commercial understanding and analysis of available data, you and your cross function team efficiently manage our performance marketing channels (SEM, SEA, SMM, Affiliates, Display etc), further develop strartegic growth initiatives as well as our CRM activities.
- You are responsible for our customer acquisition strategy and budgets across all performance channels
- You will be leading the teams affiliate, CRM, digital marketing and marketing analytics
- You lead x-functional growth teams primarily focussed on scaling our customer growth but also working on further growth oportunities (eg activation or monetization)
- You set up and manage multi-product/market/channel marketing setup that yields at optimizing marketing efficiencies (ROAS, CLV etc)
- With a strong sense of leadership, you will enable the team and take performance marketing at Getsafe to the next level
- You understand the needs of our customer base and set up CRM measures that lead to high retention, satisfaction and cross-selling
- You understand metrics / commercials of all channels and strive to improve them continuously
- You work closely with product, design, data and other teams to drive end2end marketing success from the first touchpoint to the conversion

**ABOUT YOU**:

- You have min. 6 years experience in growth / performance marketing (incl. at least 2 years in a leadership position) gained in the digital sector
- You love leading and know how to enable as well as develop team members
- You love to set and own ambitious growth targets
- You are obsessed with data and dashboards and role model a data-driven marketing approach
- You deeply understand all marketing channels and how to setup successful campaigns
- You are hands-on and detail oriented
- You have strong communication skills
- You have an entrepreneurial and result-oriented working style, which is not only highly analytical, but also creative and practical
- Fluent in English (written & spoken)

**PERKS AND BENEFITS**:

- Remote, hybrid or office? The decision is yours Work where and how you want in France, Germany or UK.
- Workation? Enjoy the possibility to work up to 90 days abroad in the EU
- Participate in our employee stock ownership program and secure your company shares (VSOPs)
- Grow with us and use your personal Getsafe budget for personal and professional development
- Use the Getsafe insurance voucher for the product of your choice
- Learn up to 14 different languages with your personal Babbel account
- Apple or Microsoft? Choose your individual hardware
- Celebrate with us Regular team events (summer party, Christmas party, hackathon, etc.)

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