Sr. Marketing Automation Manager
vor 1 Monat
Studydrive is Europe's leading student community With more than 3 million registered students, we are transforming the education market. For our users, we are an integral part of their daily lives, as they find direct access to their fellow students, helpful learning materials and all the answers to their most important questions about their studies.
At the same time, we offer our corporate customers unique access to the largest pool of young talent in Europe. We are an indispensable partner in recruiting and employer branding of junior staff and are constantly developing new formats for attracting young talents with the most renowned companies in Germany.
We started as a start-up in 2013 and have been part of the successful and international StepStone Group since 2019.
As our Marketing Automation Manager, you will play a pivotal role in enhancing user engagement and driving conversions across our B2C target group. Your responsibilities include:
- Taking full ownership of our marketing automation tool (Braze) and managing communication channels, such as email, push notifications, and in-app messages.
- Designing and optimizing personalized marketing workflows to improve user experience, retention and conversions to our premium subscription.
- Collaborating with cross-functional teams, including other marketing specialists, the product team, and the head of growth, to optimize the entire marketing and sales funnel through targeted and retargeted campaigns.
- Driving continuous improvement through advanced audience segmentation, journey mapping, A/B testing, and campaign delivery optimization.
- Managing end-to-end processes for all marketing channels (currently email, in-app message, push notification, content cards) from development and deployment to reporting and insights generation.
- Identifying opportunities to enhance the technical setup and exploring new tools to elevate our marketing automation efforts.
- Leading and mentoring a Jr. Marketing Automation Manager, fostering growth and knowledge-sharing.
We're looking for a passionate marketing automation professional who thrives on data-driven strategies and innovative solutions. You should have:
- Extensive experience in using and implementing marketing automation tools, with a proven track record in email marketing and multichannel communication.
- Expertise in digital marketing channels, including web, email, push, and social media.
- Strong analytical skills with the ability to interpret data, measure performance, and optimize campaigns. Basic SQL and intermediate Excel would be nice to have.
- In-depth knowledge of customer acquisition and retention strategies, as well as the latest market trends.
- Technical skills: Basic knowledge of CSS and HTML, with the ability to make backend updates to email templates.
- A self-driven, methodical, and goal-oriented mindset to manage priorities effectively.
- Experience in content marketing and understanding its role in the user journey.
- Fluency in English and German (both written and spoken).
- Awaiting you an unlimited contract
- You receive 30 vacation days per year
- We support your professional development with a budget for conferences, books, courses or whatever you see fit + 4 “study days” per year so that you have time to invest in your professional growth
- A hybrid working environment awaits you: alternate between working in the office and working from home
- More benefits: You decide between a BVG ticket, lunch support, Urban Sports Club and also have access to a large selection of discounts for various online stores via Future Bens & Corporate Benefits.
- And in case you decide to improve your language skills, we offer free German classes in for beginners and advanced as well
CRWL1_DE
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