Marketing Automation Specialist
vor 7 Monaten
**Help us bring people and businesses together**
- Our SaaS platform enables multi-location brands and businesses to boost their online presence. From big to small, from Adidas to ZenPark, our client base contains some of your favourite brands as well, we bet.
**The Past, Present & Future**
- In 2013, Uberall was born out of the vision by longtime friends and business partners David Federhen and Florian Hübner. They wanted to bridge the online and offline world more effectively, so companies could generate new customers, build customer relationships and increase their sales. They created a platform that would connect companies with local customers through search and discovery, engagement and conversion.
In July 2021 we acquired one of the most successful location marketing platforms in the US, MomentFeed, and raised a series C funding round of $115m. We plan to seize on this momentum to rapidly expand in North America and become the undisputed global leader in this space. This role is pivotal to us executing on this journey
**You and us**
- Over 400 Uberallers, with 50+ different nationalities, live and breathe our three core values:
- GROW TOGETHER
- DEMONSTRATE PASSION & PERFORMANCE
- BE BOLD & DRIVE CHANGE
As a Marketing Automation Specialist, you will be responsible for developing and executing marketing automation strategies to optimize the company's marketing campaigns, nurture leads, and drive customer engagement.
You will leverage various marketing automation tools and platforms to automate marketing processes and deliver personalized and targeted messaging across different channels. Your role will involve collaborating with cross-functional teams, including marketing, sales, and operations, to ensure the successful implementation and optimization of marketing automation initiatives.
**Responsibilities**:
- Strategy Development: Develop and implement marketing automation strategies that align with the company's overall marketing objectives and target audience.
- Marketing Automation Platform Management: Oversee the management of marketing automation platforms (such as Salesforce and Marketing Cloud, aka Pardot) to support campaign automation, lead nurturing, and customer engagement.- Lead Nurturing and Management: Develop lead nurturing programs to move prospects through the marketing funnel and convert them into sales-ready leads. Implement lead-scoring methodologies to identify and prioritize high-value leads.
- Data Management and Integration: Ensure accurate data collection, segmentation, and integration between the marketing automation platform and other systems (such as CRM) to enable targeted and personalized marketing communications.
- Performance Tracking and Analysis: Monitor and analyze marketing automation performance metrics, including campaign effectiveness, lead generation, conversion rates, and ROI. Provide regular reports and insights to key stakeholders.
- Testing and Optimization: Conduct A/B testing and implement optimization strategies to continuously improve campaign performance, engagement rates, and conversion rates.
**Your profile**:
- Bachelor's degree in marketing, business, or a related field A master's degree is a plus.
- Proven experience in at least 3 years working as a marketing automation Manager/specialist or similar role.
- Strong expertise in marketing automation platforms such as Marketo, HubSpot, Pardot, Salesforce Marketing Cloud, or similar tools.
- Proficient in data analysis and reporting using marketing automation and analytics tools.
- Familiarity with CRM systems and integrating marketing automation platforms with CRM platforms.
- Excellent project management skills, with the ability to prioritize tasks and meet deadlines.
- Analytical mindset with a focus on data-driven decision-making and optimization.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Up-to-date with the latest industry trends, technologies, and best practices in marketing automation.
**What we offer**:
**A mission with meaning and purpose** At Uberall, we foster genuine connections between local businesses and people. Our diverse team of over 400 people working in 30 different countries allows us to win together with our partners, co-workers, and customers. Speaking of our customers, they’re some of the most recognizable businesses in the world.
**A truly human culture** We’re famous for our culture. Uberallers live by our values of mutual respect and boldness. We’re open, collaborative risk-takers with a whole lot of passion and grit.
- ️** Flexibility to fit your lifestyle** Want to come to an office for collaboration? We’ve got space for you in Berlin, Amsterdam, Detroit, and London. Prefer to work remotely? Fine by us Bonus points if we meet your pets in a video call. If working from another country is legally possible for you and within a reasonable time zone, we happily support work-ations.
**A piece of t
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