Digital Marketing Automation Strategist

Vor 5 Tagen

Berlin, Deutschland Studydrive GmbH Vollzeit
About Studydrive GmbH

We are a leading educational technology company dedicated to revolutionizing the way students learn and interact with digital content.

Job Title: Digital Marketing Automation Strategist

We are seeking an experienced Digital Marketing Automation Strategist to join our team at Studydrive GmbH. As a key member of our marketing department, you will play a pivotal role in enhancing user engagement and driving conversions across our B2C target group.

Responsibilities:
  • Marketing Automation Tool Management: Take full ownership of our marketing automation tool (Braze) and manage communication channels, such as email, push notifications, and in-app messages.
  • Personalized Marketing Workflows: Design and optimize personalized marketing workflows to improve user experience, retention, and conversions to our premium subscription.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including other marketing specialists, the product team, and the head of growth, to optimize the entire marketing and sales funnel through targeted and retargeted campaigns.
  • Process Optimization: Drive continuous improvement through advanced audience segmentation, journey mapping, A/B testing, and campaign delivery optimization.
  • Channel Management: Manage end-to-end processes for all marketing channels (currently email, in-app message, push notification, content cards) from development and deployment to reporting and insights generation.
  • Technical Setup Enhancement: Identify opportunities to enhance the technical setup and explore new tools to elevate our marketing automation efforts.
  • Talent Development: Lead and mentor a Jr. Marketing Automation Manager, fostering growth and knowledge-sharing.
What We Offer:
  • Competitive Salary: €80,000 - €100,000 per annum, depending on experience.
  • Benefits Package: Comprehensive health insurance, retirement plan, and paid time off.
  • Professional Growth: Opportunities for career advancement and professional development.

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