Marketing Automation Lead

vor 3 Wochen


Berlin, Berlin, Deutschland Studydrive GmbH Vollzeit
Job Description

We are looking for a seasoned Email and Campaign Optimization Expert to join our team at Studydrive GmbH. As a key member of our marketing department, you will play a pivotal role in enhancing user engagement and driving conversions across our B2C target group.

The successful candidate will have extensive experience in using and implementing marketing automation tools, with a proven track record in email marketing and multichannel communication. You will be responsible for designing and optimizing personalized marketing workflows to improve user experience, retention, and conversions to our premium subscription.

You will collaborate with cross-functional teams, including other marketing specialists, the product team, and the head of growth, to optimize the entire marketing and sales funnel through targeted and retargeted campaigns. Additionally, you will drive continuous improvement through advanced audience segmentation, journey mapping, A/B testing, and campaign delivery optimization.

As an experienced professional in digital marketing channels, including web, email, push, and social media, you will identify opportunities to enhance the technical setup and explore new tools to elevate our marketing automation efforts. You will also lead and mentor a Jr. Marketing Automation Manager, fostering growth and knowledge-sharing.

We offer a competitive salary of €80,000 per year, 30 vacation days per year, and a hybrid working environment where you can alternate between working in the office and working from home. You will receive 4 "study days" per year to invest in your professional growth, and we support your professional development with a budget for conferences, books, courses, or whatever you see fit.



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