Demand Generation Director
Vor 2 Tagen
Gelato has created the world's largest global network for on-demand production of custom products - from t-shirts and mugs to books and wall art. We empower a new generation of ecommerce entrepreneurs to share their creativity worldwide while embracing local, sustainable production. By producing locally and perfectly matching supply with demand, we eliminate waste and reduce carbon emissions.
At Gelato, we don't own production facilities - we build the software that connects them. With over 140 production partners in 32 countries, our network can deliver custom products to five billion people in just 72 hours. It's smarter, faster, and greener.
With GelatoConnect, our SaaS platform, we're driving innovation in print production. GelatoConnect simplifies operations for print producers by automating procurement, workflows, and logistics into one seamless system. By boosting efficiency and cutting costs, it helps businesses scale to meet market demands. With GelatoConnect, we're reshaping the print industry to be more efficient, sustainable, and profitable.
What you will be doingAs the Demand Generation Director in GelatoConnect, you will define and implement a global Demand and ABM strategy for GelatoConnect. You will deliver 1:1, 1:few and 1:many campaigns to drive acquisition/up-sell/cross-sell/retention new logo programs for our tiered "Strategic Account" list. This role will report to the Chief Marketing Officer and you will be responsible for planning, managing, executing, and measuring demand generation campaigns across digital channels. This will include the strategy, customer journey, content & creative, and channel strategy for campaigns. You will partner closely with other Marketing and Sales leaders to deliver online and offline programs that influence the pipeline and help achieve our quarterly sales goals.
Some of your key responsibilities will include:
- Work cross functionally to build, plan, implement and execute a demand generation strategy across outbound sales, performance marketing, customer success, events, partnerships, public relations and content creation.
- Own the program management and execution of demand generation campaigns including: relationships with content syndication vendors, agency relationships, campaign setup and launch, reporting, and predictive insights.
- Develop and manage a centralized intake process for demand generation campaign requests, vetting, production, and execution.
- Work closely with Product Management and Product Marketing to ensure a best in class go to market and commercial strategy.
- Own frequent and ongoing communication with Global Sales on campaign planning / calendar, pre-launch sales enablement, and reporting results
- Source and influence new sales pipeline, engage contacts in new functions/roles at existing accounts, and accelerate existing sales pipeline.
- Support the promotion efforts for first-party events, executive roundtables, industry events, partner events, etc.
- Establish a measurement framework and work with the Gelato Connect team to develop a reporting dashboard with insight into: reach/engagement, meetings booked, marketing sourced pipeline, marketing influenced pipeline, MQLs generated and overall campaign return on investment.
- Some domestic and international travel may be required.
Who you areYou have a start-up mentality, incredible stamina, resilience, and grit. You're a doer. You change until you win. You feel comfortable getting your hands dirty while never losing sight of long-term ambition. You are confident in your abilities and experience, yet humble and curious in your execution. Embracing change, complexity, and ambiguity while also navigating a little bit of chaos is essential for success in this role. Working in Gelato means not only thriving in such an environment, but also finding comfort in being uncomfortable.
Our minimum requirements for this role include:
- 5 years of experience planning and executing global demand generation programs
- Experience managing agencies and executing performance marketing across digital channels
- Demonstrable and referenceable success in demand generation program execution. You have proven demand generation program successes (and failures) to reference.
- Comfortable with data - a data-driven marketer who supports decisions and recommendations with insights.
- Firsthand experience executing programs in key marketing automation and CRM tools
- Proven track record for meeting/exceeding lead generation and pipeline influence targets - understand regional sales needs, sales success metrics, and stop-gap strategies for reaching quarterly targets.
- Experience with campaign localization.
- Comfortable working with stakeholders across c-suite, marketing, sales, customer success.
- Deep expertise in full funnel campaign tactics, performance marketing, the demand waterfall, buyer motivations, buyer personas, and demand generation campaign execution from start to finish.
- A keen eye for translating business objectives into appropriate campaign messaging by industry, buyer persona, and company size.
- Excellent project management and time management skills.
- You are comfortable prioritizing a strategy, setting expectations, and at times saying "no" diplomatically.
What it's like to work at GelatoWe are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.
At Gelato, we pride ourselves on our global presence with 14 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our inspiring office spaces at least three days a week, allowing for meaningful connections and collective growth.
Lastly, we ask that you please upload your CV in English, regardless of which country you are applying from.
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