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Digital Solution Marketing Lead
vor 3 Monaten
Additional Locations: Germany-Düsseldorf; France-Île-de-France; Italy-Milan; Poland-Warsaw; Spain-Madrid; United Kingdom-Hemel Hempstead
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
THIS ROLE CAN BE BASED IN MILAN, MADRID, LONDON, PARIS, DUSSELDORF, WARSAW
Digital Solutions Marketing Lead, Healthcare Solutions & Partnership
Boston Scientific (NYSE: BSX) is a worldwide developer, manufacturer and marketer of medical devices. Boston Scientific transforms lives through innovative medical solutions that improve the health of patients around the world. As a global medical technology leader for more than 30 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare.
The purpose of the Healthcare Solutions & Partnerships (HS&P) team is to help establish Boston Scientific as a leading Healthcare Solutions provider by engaging in long-term partnerships with customers, providing them with products, services and solutions which are differentiated and tailored to their needs.
The Solutions Marketing Lead reports directly in the Marketing Director of HS&P.
The core objective of this role is to support Solutions Product Managers with managing the respective Solutions lifecycle (conception, development, launch, and retirement) within target markets, to fulfil customer needs, both via Digital Health and Advisory Solutions.
The Solutions Marketing Lead supports Solutions Product Managers in translating customer needs into Solutions priorities and facilitate collaboration with the HS&P R&D, commercial & delivery teams, all Divisions within Boston Scientific, support functions and external partners, to define and productize a solutions portfolio that will drive category leadership and differentiation for Boston Scientific.
The Solutions Marketing Lead will work closely with HS&P Digital Solutions Lead to manage the solutions portfolio, with HS&P Customer Success Lead, SDEs and HS&P Sales to measure and manage solution penetration, adoption, profitability, and additional market needs as well as with Divisional teams (GMMs, BUMs) to foster divisional engagement.
This role is a maternity leave replacement for 12 months.
Key Responsibilities
Lead market analysis & insights, be at the forefront of market trends
Provides Solutions Product Managers with guidance on methods of gathering current and target customer feedback and needs.
Participate and manage, as needed, in customer events (advisory boards, tradeshows and congresses), in partnership Divisional teams, Country HS&P teams and EMEA Marketing Communications, in shaping voice of customer and marketing insights
Develop, maintain, and grow relationships with key customers and KOLs.
Assess competitive intelligence, for review with the organization on a regular basis and use in evaluating future development direction in collaboration with Marketing and Business Intelligence Manager.
Analyze potential projects along strategic, clinical, technical, and financial vectors, completing analyses on-own and in cross-functional collaboration to ensure prioritization highest-value projects.
Recommend projects and the pipeline trade-offs required to achieve business goals
Lead portfolio management
Serve as the primary point of contact in EMEA, facilitating effective communication and feedback loops on insights collected.
Lead ADVANTICS™ portfolio planning and strategy on Digital Health by developing strategies and plans that support the HS&P and Divisional business objectives and are based on an understanding of relevant data.
Leverage yearly planning moments (Annual Operating Plan and Strategic Plan) to ensures everyone is aligned to the strategy and knows how to prepare and deliver it.
Partners with HS&P Digital R&D to prioritize need for new Solutions development, as identified by Solutions Product Managers and support them in partnering with Solutions Delivery Experts to test new offerings .
Support Solutions Product Managers in:
- defining and maintaining value proposition of existing & new solutions
- Monitoring customer satisfaction on existing portfolio and identify opportunities for improvements or trade-offs, as required.
Define and execute Go-To-Market strategies and tactical plans
Lead in the definition and execution of Go-to-Market strategies for ADVANTICS™ portfolio, to achieve / overachieve business objectives.
Work closely with Divisional EMEA and Country HS&P teams to review and agree local plans.
Partner with IMC (Integrated Marketing Communications), Corporate communications and DigCom to define downstream strategies, including:
- Multichannel strategy
- Content strategy
- Congress strategy
Define and monitor marketing analytics (e.g. evidence generation, customer satisfaction)
Continuously monitor sales performance vs. plan and forecast by country, and provide input on local sales strategies and execution.
Participate in business reviews, coordinating operational strategies and programs with involvement from other relevant functions (e.g. R&D, SDEs, Commercial teams).
Quality & post launch surveillance
Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments, related to marketing responsibility, of Boston Scientific.
Ensure post launch surveillance of product quality & implementation of changes / adaptations / improvements whenever necessary.
In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
Role Requirements
Minimum 5 years professional experience in Healthcare and ideally in Product Management (background in top tier Professional Services / Consulting, IT, or Medical Device) and people management experiences.
Experience in value based marketing, digital marketing and product development. Strategy or lean experience is valued.
Analytical skills to resolve complex issues in creative ways. Clear thinker, strong problem solving skills, comfortable in challenging existing practices and the status quo.
Excellent Collaboration skills and team player. Proven ability to work and influence across a matrix environment. Strong communicator internally and externally, builds networks, and partners with peers and customers across multiple countries.
Excellent presentation skills.
Management consultancy background a plus.
Rigorous, strong execution mind-set, structured and organized.
Change oriented, able to operate in an area of uncertainty and with changing/limited resources.
Proven experience of successfully working within cross border or virtual teams.
Relevant Bachelor degree or MSc (preferred) in a technical or clinical subject.
Fluency (native or equivalent) in English.
Willing and able to travel frequently.
Requisition ID: 585746
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you
