User Acquisition Manager

vor 3 Monaten

Berlin, Deutschland Flink Vollzeit
Company Description

Flink is the leading quick commerce player in Europe. We are on a mission to give people back time: You can order your groceries through our app and we deliver to your doorstep in minutes. We carry 2,500 products with a focus on the leading brands in each category. We aim for sustainability by making deliveries on electric bikes and utilizing recyclable packaging.


Flink launched in February 2021 and already operates in more than 80 cities in Germany and the Netherlands. The business generated more than EUR 400m in revenues in 2022 and is operationally profitable. Flink is backed by the world’s most renowned tech investors, including Prosus, Mubadala, and Bond, and strategic investors like Doordash and REWE. We take great pride in being an inclusive employer that offers equal opportunities, and we celebrate the diversity and multiculturalism of our team. We're growing fast and always pushing ourselves to do better - we play for #1.

We are seeking a versatile User Acquisition Manager (m/f/d) to join our New Customer Acquisition team and drive our marketing efforts across multiple channels, both online and offline. The role's purpose is to support initiatives outside of traditional online performance marketing channels to help drive new customer growth for Flink. The role requires a strategic thinker with a hands-on approach who thrives managing a wide variety of projects and interacting with a diverse range of stakeholders. The right candidate will be happy to take on a diverse range of projects and shepherd them from planning to implementation.

Job Description

Key focus areas will include:

1. Referral Program Management:

  • Design and manage a referral program to incentivize existing users to refer new customers.
  • Develop and oversee the incentive structure, ensuring it is cost-effective and attractive.
  • Communicate program details effectively to users and manage referral tracking and reporting.

2. User Journey Optimization:

  • Collaborate with product teams and other stakeholders to improve the user experience from initial visit to conversion.
  • Identify and address pain points in the user journey to increase conversion rates
  • Collaborate with the CRM team to help convert register users to customers

3. Manage offline Performance Marketing:

  • Plan and execute offline marketing activities such as hand-to-hand flyering and mailboxing.
  • Monitor and evaluate the effectiveness of offline campaigns and iterate on creative and targeting approach to minimize efficiently drive new customer growth from these channels

4. App Store Optimization (ASO) and Search Engine Optimization (SEO)

  • Develop and implement ASO strategies to improve organic search rankings and improve App Store Conversion Rates
  • Monitor organic search performance and evaluate the potential for growth through organic search

Over-time the specific projects are expected to change over-time based on business needs. The role also offers the autonomy to explore further opportunities to support user growth and jump in on new initiatives at the early stages of conception and guide them through to completion.

Qualifications
  • Previous work experience ideally in marketing in a fast-moving company or startup
  • Exceptional organizational and communication skills
  • A bachelors degree in marketing, business or similar form a top-tier university.
  • Strong drive for continuous learning and research on the subject matter for personal development.
  • Data-driven and creative to push the envelope on new user acquisition.
  • Familiarity with data analysis and tools like Excel/Google Sheets
  • Creative thinking and problem solving to come up with solutions.
Additional Information
  • A €1000 annual L&D budget as well as individual coaching options to ensure you have plenty of opportunities to learn, grow and achieve your goals
  • 26 days of vacation, +1 day every year up to a maximum of 30 days
  • A mobility budget of 30 EUR per month with NAVIT, which you can use individually for Uber, BVG and many other providers
  • A cool discount on your Urban Sports Club membership
  • Attractive company pension options
  • Unlimited access to an e-learning and development platform, MyAcademy, including online German courses
  • Online discounts with Corporate Benefits and Future Bens
  • A cool discount off your personal Flink orders; be the first to test out new products
  • A modern and dog-friendly office in the heart of Berlin - lots of delicious lunch spots available within short walking distance

It is our commitment that every applicant will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.

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