Mobile Paid User Acquisition Manager

Are you fascinated by performance marketing and can't wait to open your laptop in the morning to see how your latest ad campaign is performing? Do you eat Lookalikes for breakfast and drink coffee with CPAs? Is your grocery list built with a Pivot table and do you consider yourself the Picasso of AI creations? Then keep reading

REPLUG is looking for an experienced and enthusiastic Mobile Paid User Acquisition Manager (m/f/d), eager to take the next steps in their mobile marketing career working in a fast-growing international agency.

You will have the opportunity to deepen your knowledge of mobile paid user acquisition, working alongside top industry specialists, launching, scaling, and optimizing mobile performance campaigns for our clients' portfolio, from subscription apps to mobile games.

• Setting up and managing performance advertising campaigns on major Paid Social Media platforms (Facebook, Instagram, Twitter, Snapchat, TikTok, etc.).
• Setting up and managing campaigns on Google Ads and Apple Search Ads
• Managing and analyzing campaigns on main Mobile DSPs
• Taking care of MMP (Mobile Measurement Partners) setup to ensure proper monitoring by our Mobile Paid User Acquisition team
• Creation and updating of performance reports based on targeted KPIs on tools such as Google Sheet, Google Data Studio, Tableau, etc.
• Continuous analysis and optimization of user acquisition and retargeting campaigns to achieve our clients' business goals.
• Prepare creative briefs for our graphics team so that we always have new creative for campaigns.
• Use UGC (user-generated content) tools to find the best creators to promote our clients' apps.
• Exploring artificial intelligence tools to improve our creative production process and our advertising activities in general
• Consult with our clients on tracking & analytics topics such as SKAN, MMP, Attribution, etc.

• You have 2+ years of proven success in managing paid user acquisition channels for mobile applications
• You have in-depth knowledge of the main Mobile Measurement Partners tools (Adjust, Appsflyer, Branch, Kochava, etc.) and know all about tracking and attribution
• You know how to set up Apple's SKAd network better than Tim Cook does
• You are familiar with Excel, Google Data Studio, Tableau or other BI tools
• You understand the importance of reporting, both to improve results and to show the client how good you are.
• You have good presentation skills and can use Google Slides, Keynote and Power Point
• You believe that small details can make a big difference
• You like to question every accomplishment to figure out how to improve.
• The word "complacency" is not part of your vocabulary
• You are proactive and bring an entrepreneurial mindset to the team
• You're a firm believer in sharing knowledge and eager to contribute to the community through content creation and speaking engagements
• You are fluent in English, but other languages are welcome.
• Plus: Basic understanding of app store optimization strategies.
• Plus: Use of tools such as Canva, Midjourney, CapCut is highly valued.

We know it's a lot of requirements, but we value transparency and like to be clear up front about what we expect from you :-)

• You will have access to a yearly educational budget to improve your mobile marketing knowledge
• You will work side-by-side with the two co-founders, gaining invaluable insights on how to successfully grow a business
• You will be joining an early stage, high-growth mobile app marketing agency with possibilities to contribute first-hand to our success
• As part of the core-growth team, you will have a chance to define your career path and grow with us as we keep expanding our business
• You will be working on interesting and fast-growing applications, from educational to social media and dating, as well as educational and wellness applications and mobile gaming.

Our business is driven by core values that guide us through every activity, challenge, and opportunity in our day-to-day business.

Our core values are:

Integrity and Transparency: We believe in a no-nonsense approach, fostering a culture of honesty and transparency in all our day-to-day activities.

Excellence in Execution: We are committed to delivering high-quality output in every project. Our attention to detail ensures we meet and exceed our clients' expectations.

Innovation and Creativity: We continuously challenge the status quo and strive for innovation. By bringing new ideas and approaches every quarter, we ensure that we stay ahead in the industry.

Customer-Centric Approach: Our clients' success is our success. We prioritize understanding their needs and delivering solutions that drive their growth and business value.

Continuous Learning and Knowledge Sharing: We stay updated with the latest industry trends and encourage knowledge growth. By sharing our learnings and insights, we amplify our impact and contribute to the industry's advancement.

✊ Proactivity and Ownership: We are doers. We take initiative, take ownership of our tasks, and drive projects to completion. This proactive attitude ensures that we consistently achieve our goals.

Collaboration and Teamwork: We believe in the power of teamwork. By collaborating and supporting each other, we achieve greater results and create a positive work environment.

Adaptability and Resilience: The mobile marketing landscape is dynamic. We stay adaptable, embrace changes, and are resilient in facing challenges, ensuring our sustained growth and success.

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At REPLUG we strive to make our clients happy, and we go proud of saying that we usually accomplish our goal. Don’t believe us? Check our:

• Our Clutch Reviews: clutch. co/profile/replug#reviews
• Our Success stories: rplg. io/success-stories/

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Some recent awards and recognitions for REPLUG:

• Top Mobile App Marketing Company 2022 and 2023 - Clutch
• Top App Marketing Company 2023 - Business Of Apps
• Best User Retention Campaign 2021 - App Growth Awards
• Best Integrated Mobile Advertising Campaign 2023 - Web Excellence Award
• Most Effective App Install Campaign 2023 - Effective Mobile Marketing Awards
• Gran Prix Awards 2023 - Effective Mobile Marketing Awards
• Top 1000 Companies 2023 - Clutch
• Top B2B Company 2023 - Clutch
• App Marketing Campaign of the Year 2023 Finalist - App Growth Awards
• Best User Acquisition Company 2023 Finalist - App Growth Awards

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Some brands you will work with:

Bolt, BILD News, Intesa San Paolo, Momox, Mediaset, Autodoc, Welt News, Upday, PhotoSì, Fitness AI, Jelly Juice, Cookie Clickers, Podimo, Path Crypto, MultiPolls

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This is probably one of the longest job descriptions you have ever read. You must at least appreciate our effort to find the right person But if you have made it this far, it means that you may recognize yourself in what you have read. If so, we look forward to talking with you

REPLUG is a Berlin-based 360° app marketing consulting agency. We help mobile-first and traditional companies launch, scale, and optimize their mobile app growth through transparent and actionable frameworks.

Our team of experts focuses on the following areas
1. Growth Consulting: From Zero to Hero
2. App Store Optimization: Boost Organic Visibility
3. Paid User Acquisition: Fully Transparent Growth
4. Mobile CRM and Retention: Automate Your App Growth
5. Martech Infrastructure: Digital Hackers For Growth Activities
6. Creative Studio: Beautifully Designed Performance-driven Creatives

REPLUG has been recognized as a leading international app marketing consulting agency.