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Performance Marketing and Content Specialist

vor 5 Monaten


Weinheim, Deutschland Freudenberg Vollzeit

Empowering people, creating technology.

Responsibilities:

Key Responsibilities

Support in the development and implementation of PAID Digital Consideration and Conversion strategy

Build performance media campaigns in terms of set-up, media management and asset management

Orchestrate the digital customer journey (PAID, OWNED, SOCIAL) from planning to rollout in relevant channels of the digital funnel by identifying signals, that consumers are sending, and an excellent orchestration of their messaging

Track all media and search platforms (Google, Youtube, Meta) and campaign analytics from our brand and competition for agile improvement of assets and of future campaigns ensuring KPIs and ROI are met

Mirror the Social and low funnel activities in our website and -shops

Qualifications:

Professional experience and education

3 years of relevant professional experience in marketing, digital marketing, performance marketing ideally in a FMCG business or a media/digital agency

University degree in Business Administration with focus on marketing, digital media management, communication or similar

Proven track record in digital marketing and performance marketing

Category insights (FMCG, Non-food) as an advantage

Good technical knowledge of all relevant tools for analytics and data management